One thing that is always striking about the mainstream game industry is how surprised game developers seem when they learn about the success of games, virtual worlds, and game-like systems that wouldn’t impress professional game designers. I don’t think the problem is elitism, just that the world of entertainment looks very different from inside the fuzzy vertical market called the games industry. Game Insiders Were Some of the Last to Know This past...read more
Posts Tagged "Social Games"
An estimated $7 billion in virtual goods was sold in China last year, and another $1 billion in the Western world. What gets me intrigued about this is the fact that the West is just getting started and we have 8.5X more gross domestic product (GDP) than China. That should generate enough buying power to suggest that when the West is comparable to the 2009 China market, it might be a $60 billion market in the West alone. At that point on a global basis, including...read more
Despite the video game industry’s crushing sales losses last year, it’s a fundamental truth that analysts, experts and insiders alike are quickly having to wake up and accept: Nothing has changed in 2010. Color us shamed and embarrassed; despite the continued success of social, mobile and online games, and rise of alternative platforms such as Facebook and the iPhone/iPad, monolithic publishers like Electronic Arts, UbiSoft and Activision still...read more
Hyperbolic headlines? Us? Never. Alas, we can’t take credit for gems like How Gaming Became the Future of Social Media (that honor belongs to our friends at Fortune magazine), but appreciate the sly commentary on the rise of social network games like FarmVille, FrontierVille and Mafia Wars nonetheless. And why not: We’re all too happy to chime in inside it with comments on how Facebook games and companies like Zynga, Playfish and Playdom are making a...read more
Disney’s purchase of leading social network games maker Playdom (second only to Zynga in the valuation and Facebook game market) may seem like a strange buy at first blush. But the acquisition makes perfect sense from a business perspective, as the film and TV giant looks to leverage its award-winning stable of cartoon and live action properties as well as beloved childhood characters into the social gaming realm. Even as the company moves to sell off...read more