Posts Tagged "Serious Games"

Can Serious Games Teach Kids About Life?

Can Serious Games Teach Kids About Life?

Video games present an array of objectives to achieve, many of which involve overcoming some creeping menace or another. Some of these are fictional: Slay a dragon, drive back a demon, stop the mad scientist jerk who’s turning your woodlands pals into robots. Some of these are more realistic: Fight in a fictional war, fight in any number of history’s past bloodbaths, raise a family, move up in the ranks of a mafia, tend to a farm. Despite the problems...

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Video Game Marketing and PR: The Ultimate Guide

Video Game Marketing and PR: The Ultimate Guide

Pop quiz: What’s the biggest challenge that video game developers and publishers face today? Congratulations – if you said “discovery,” give yourself a pat on the back. With hundreds of free to play games, digital downloads, online offerings, social network titles and smartphone apps flooding virtual aisles each week, suddenly, it isn’t just about creating great games anymore. Given infinite selection, growing audience fragmentation across platforms...

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The Price of Making Mature Games

The Price of Making Mature Games

David Cage, the creator of the PlayStation 3 drama hit Heavy Rain, rocked the industry recently when he dished out a simple plea to developers in a speech: “Make games for adults. Seriously. It’s going to change your life.” He elaborated: “We should be, in our industry, on par not with b-[movies], not with popcorn movies. We should be on par with the best movies out there, in matter of storytelling and characterization and emotion, etc.,...

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Yes, Video Games Can Make Players Cry

Yes, Video Games Can Make Players Cry

When a movie sets out to evoke a specific emotion in its audience, it succeeds about half the time. A portion of the audience will laugh or cry on command, while the rest will walk out at the end, snorting about how the movie wasn’t that funny/sad. There are exceptions, of course; nobody watches Schindler’s List for light dinner and make-out fare (unless you’re Jerry Seinfeld). Video games are an even trickier means of extracting emotions from...

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Why Designers Are Going Social, Casual

Why Designers Are Going Social, Casual

I am not sitting in business class on this flight. Heading home from my first business trip for my new job, I’m struck by a key difference between traveling for my current employer, ngmoco:), and traveling for my former employer, Electronic Arts. It’s not just that I’m sitting back in coach that has got me thinking. It’s more about how I’ve spent my time on the flight. Sure, I had my favorite airplane cocktail (vodka cranberry, if you...

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