How to Save Sonic the Hedgehog
Sonic the Hedgehog hit the big 2-0 on June 23, 2011. Unlike more responsible and down-to-earth game mascots like, say, Super Mario, Sega’s spiky rodent has gone through an adolescence that’s rougher than the buzzsaw on his back. Sonic’s fast-moving games catapulted the Sega Genesis/Mega Drive above and beyond the Nintendo Entertainment System in the early ’90s. Opinions are mixed on how Sonic spent the money he earned as child star, but...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.