Posts Tagged "Retail"

Extend Any Game’s Shelf Life

Extend Any Game’s Shelf Life

In the fire-and-forget world of retail antiquity, we have traditionally excused game developers and publishers from putting real long-term thought into their games’ online features. But times have changed: The idea of “games as a service” carries more weight with each release cycle, as consumers (thanks in part to a drawn-out recession and to now-ubiquitous broadband) demand both online connectivity and extended value from the games for which they have...

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Beyond DRM: New Anti-Piracy Measure

Beyond DRM: New Anti-Piracy Measure

Digital Rights Management, or DRM, has been touted as a piracy preventer by entertainment and gaming manufacturers while being blasted by end users as restrictive and ineffective against illegal downloading and copying of electronic media. One gaming company has heard the cries of the players and is releasing its latest title without DRM. While the firm isn’t inviting pirates to copy its game, it does think it’s found a way to keep its customers...

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Used Games: The Next Big Revolution

Used Games: The Next Big Revolution

* Editor’s Note: Article syndicated in partnership with Gaming Business Review. Much like clumsy gamers who keep restarting what they’re playing, the biggest retailers in the US are looking beyond known hurdles and recent stumbles to once again chase a slice of the used video game market. Target and Best Buy revealed details of vigorous new programs aimed at luring used game traders and building their stock of pre-owned products. The pair follows in the...

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Cloud Computing Changes Everything

Cloud Computing Changes Everything

Cloud computing is transforming all types of software businesses, but the changes are playing out differently by industry – video games included. In enterprise software, which yours truly covers for Gartner, the change is most visible in software-as-a-service (SaaS) businesses like Salesforce.com. Small- and medium-sized companies are all jumping onto the SaaS bandwagon, because it lets them have access to capabilities that previously required expensive software...

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Used Games vs. New Games: How They Interact

Used Games vs. New Games: How They Interact

Here at Game Theory, we’ve already discussed the topic of used games and their effect on the industry several times. But with a recent Penny Arcade cartoon and news post bringing the issue to the forefront of discussion yet again, we felt it was worth exploring some of the misconceptions about the market effects of used game sales. Wednesday’s Penny Arcade comic refers to the used game market as “a kind of parallel economy.” This implies...

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