By Nadia Oxford on Dec 30, 2011 in Business, Game Development, Publishing
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With 2012 coming up fast, many of us are wishing and hoping for a fruitful, healthy year, preferably free of Mayan-predicted doomsdays. Conversely, in our darker moods, we think about ways in which the new year might be a soul-sucking series of struggles.
2012 is going to be a tense time for video game developers, too. The past couple of years have been volatile for the industry, and 2012 will prove no less challenging for the business thanks to some specific...
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By Nadia Oxford on Dec 23, 2011 in Digital Distribution, Downloadable Content (DLC), Publishing
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It might be hard to think of the digital realm as cutthroat territory, but believe it or not, online game stores are constantly battling one another for your space dollars. The market is a pretty interesting place at this current time: it’s a bustling jumble of services that includes veterans and dozens of newcomers that are trying to get in on a good thing. Some digital distribution portals offer access to exclusive titles, or are convenient to use thanks to...
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By Nadia Oxford on Dec 7, 2011 in Business, Publishing, Retail
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Open communication via the Internet has brought gamers and developers quite close, and for the most part, we’re all good buddies. However, one issue still divides us like a katana through a cake: the used games debate.
Game developers generally do not harbor warm feelings about the used game trade. They believe it takes money directly out of their pockets, and, by extension, food out of their children’s mouths. Gamers, by contrast, think the pre-owned...
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By Nadia Oxford on Nov 21, 2011 in Microsoft, Nintendo, PlayStation 3
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Face it: For the video games industry, 2012 is fast approaching. Let us link hands and pray for peace, unity, and harmony amongst the peoples of the world.
Then again, we’ve tried that year after year, and it never seems to yield any sweet fruit. Instead, let’s think very seriously about the best video games that will be coming to our homes through 2012.
Between the launch of the Wii U, the (North American/European) debut of the PlayStation Vita, and...
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By Nadia Oxford on Nov 18, 2011 in Business, Game Development, Nintendo 3DS
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Given the rising popularity of the 99-cent app and the free-to-play game genre, it seems logical that publishers of triple-A games would do everything in their power to keep prices as low as possible. Obviously, nobody should expect to walk away with Super Mario 3D Land for $10 on launch day, but it’s in the best interests of games sold at retail to stay at a low price point.
As it happens, the era of the high-priced retail game is not over and done with...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.