Posts Tagged "Public Relations"

The Problem With Video Game Advertising

The Problem With Video Game Advertising

Warning: The following opinions expressed are those of the writer and not necessarily those shared by Game Theory or its staff. Game publishers are not legally obliged to employ good taste in their advertisements, a fact we’re often reminded of when we flip through the channels and pause on raunchy and/or violent game commercials. Shocking declarations made via commercials (“Buy me Bonestorm or go to hell!”) is one of the oldest, most effective...

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iPhone Game Cloning: A New Epidemic?

iPhone Game Cloning: A New Epidemic?

The rise of digital downloads is the most significant change to happen to the console industry over the previous decade. Digitally-distributed games allow smaller, independent studios create and dole out products without having to deal with the expenses coupled with physical distribution. Players have reason to be happy with digital distribution, too: We have access to thousands of wonderful games for low prices. Trying out some creative developer’s bold new...

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Can Player Tribunals Save Online Games?

Can Player Tribunals Save Online Games?

Everybody who’s been online has seen what Internet-granted anonymity does to people. It’s not pretty. Worse, none of us can claim total innocence: We’ve all slipped behind an alias at least once and, to varying degrees, acted in a rough manner that we wouldn’t even consider in our daily face-to-face interactions with people. What the heck is our problem? Are we all just really terrible people? Whatever it is about the Internet that leads us...

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Technology Expert Witness Scott Steinberg

Technology Expert Witness Scott Steinberg

One of today’s top technology expert witnesses, high-tech experts and consultants, over a billion people have tapped high-tech analyst Scott Steinberg for insight into today’s hottest consumer electronics products, computers, software apps, IT and online services. A veteran expert witness, software publisher and the head of technology consulting firm TechSavvy Global, he’s a frequent on-air analyst for ABC, CBS, NBC, FOX and CNN. A consultant to the...

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Gaming Consultants Speak: Game Consultant Scott Steinberg

Gaming Consultants Speak: Game Consultant Scott Steinberg

One of today’s top gaming consultants and expert witnesses, game consultant Scott Steinberg has counseled today’s top video game publishers, developers and casinos, and provided over a billion people with insight into today’s hottest computer, console, online, mobile, social and downloadable gaming trends. A veteran expert witness, publisher of video game software and the head of consulting firm TechSavvy Global, he’s a frequent on-air...

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