Posts Tagged "Public Relations"

Should Japan Be Blocking the PSN’s Return?

Should Japan Be Blocking the PSN’s Return?

After nearly a month of downtime, the PlayStation Network has returned. It doesn’t seem real; it’s as if we’ll open our eyes and be whisked out of Narnia, or we’ll go online and the whole network will shatter again. It’s not an illusion, though: The PlayStation Network exists on the fleshly plane once more. You may touch it. Unless you live in Japan. The PlayStation Network remains down in Sony’s homeland until Sony discloses...

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Video Game Marketing and PR: The Ultimate Guide

Video Game Marketing and PR: The Ultimate Guide

Pop quiz: What’s the biggest challenge that video game developers and publishers face today? Congratulations – if you said “discovery,” give yourself a pat on the back. With hundreds of free to play games, digital downloads, online offerings, social network titles and smartphone apps flooding virtual aisles each week, suddenly, it isn’t just about creating great games anymore. Given infinite selection, growing audience fragmentation across platforms...

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Marketing Social Games, Casual Gaming Hits

Marketing Social Games, Casual Gaming Hits

We’ve all heard the horror stories: Conversion rates on game purchases are shrinking; cash advances are dwindling; and social networks (e.g. Facebook) and online portals are fast-flooding with countless look-alike offerings from an increasingly overcrowded pool of international developers. But cheer up. Despite the doom and gloom permeating the industry, even those swift to label traditional games “dead” will quickly confirm: There’s always room...

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Digital Distribution: Downloads Take Over

Digital Distribution: Downloads Take Over

Digital distribution’s popularity is building at an impressive rate, but we still don’t associate it with mainstream game distribution. When we think of digital downloads, we think of game patches from the Big Guys, or an indie project from the Little Guys. The meatiest game fare is still found on the shelves of GameStop. But EA recently made a statement that could herald irrevocable changes for game retail. In an interview published by Gamasutra on...

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Should Apple Bust App Store Thieves?

Should Apple Bust App Store Thieves?

When a service as ambitious as Apple’s App Store becomes enormously significant and lucrative over the course of a few years, you can expect a touch of anarchy. For instance, there is a small but growing problem with video game theft on the iPhone, iPod touch and other devices. We’re not just referring to instances wherein a game is a hit and a million clones show up–though that’s a problem, too. Rather, a studio will have its game swiped...

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