Posts Tagged "Public Relations"

Game Industry 101: A Crash Course in Business

Game Industry 101: A Crash Course in Business

Determined to break into video game development or publishing and follow in the footsteps of giants like Activision, Electronic Arts and UbiSoft (OK, Zynga or Playdom) with your own take on Modern Warfare 2, Grand Theft Auto IV or Madden NFL? Then check out this step-by-step video walkthrough and tutorial, which takes you behind the scenes of the life of a game developer, and explains how hit games are signed, made and brought to retail. Warren Spector, Sid Meier...

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A Better Approach to Advertising

A Better Approach to Advertising

There are a few common reasons why advertisers want to use video games to reach consumers. One is the belief that video games are a place to recover the waning audiences of television advertising. The highly desirable, seemingly elusive 18-34 male demographic is often, unfairly, assumed to correspond directly to video game players. What better way to retrieve these “lost” consumers than to inject billboard and video advertising into their sci-fi...

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Video Game Conventions: Enough with the Excess

Video Game Conventions: Enough with the Excess

No matter how bad the economy gets, you can always count on one thing: Somewhere out there, there’s always a video game publisher determined to throw one hell of a party and set such mundane cares aside. Ditto for developers, analysts and middleware providers, who seem increasingly determined to drink away 2009’s troubling results, and continue to host events, cocktail parties and lavish editor’s days with gleeful abandon. Nowhere was the...

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The Future of Video Game Marketing

The Future of Video Game Marketing

Hate online advertisements? Can’t stand corny TV commercials? Feel like spitting to get the taste out of your mouth every time someone in the gaming business cheerfully talks up “viral marketing” as if they’d made a reference to Hitler instead of the latest Halo alternate reality game (ARG)? Then rejoice – for video game fans and execs alike, it’s a brave new world, and one in which the methods used to promote today’s hottest titles are increasingly...

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