Posts Tagged "Public Relations"

PR and Journalism: An Uneasy Marriage

PR and Journalism: An Uneasy Marriage

“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I gave it the score it deserved.” This sample quote – provided by an actual reporter – defines just about any day for a gaming journalist on staff at a major publication, or so I’d imagine....

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How Funware Changes the Business

How Funware Changes the Business

I find [your ideas] mostly horrifying.” – Ian Bogost in response to my op-ed about the use of game mechanics on the web in the popular blog, TechCrunch. Those who know me know I don’t shy away from controversy. From the time I started in the games industry as Marketing Director for the Game Developers Conference (GDC)/Gamasutra/Game Developer magazine (I led the rebrand to GDC from CGDC under Jen Pahlka’s aegis), to my six years spent helping build and sell...

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Doctored Screens – We Call ‘Bullshot’

Doctored Screens – We Call ‘Bullshot’

bullshot: n. A screenshot fabricated by a company to misrepresent the graphics of a game; a combination of the words bullsh*t and screenshot. The above definition comes courtesy of the Urban Dictionary. It seems Penny Arcade coined the phrase, but the actual practice of “creating” screenshots has been around for ages; it’s simply become more prevalent in recent years, as the visual quality of games has increased alongside consumer expectations. If you...

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The Ethics of Video Game Marketing

The Ethics of Video Game Marketing

I’m still digesting Gabe Zichermann and Joselin Linder’s book Game-Based Marketing. Not even twenty pages into the book, the unmentionable side of game marketing hits the fan: According to Zichermann and Linder, frequent flyer programs “are particularly and extraordinarily powerful. They routinely cause players engaged in the game to make decisions that are counter-intuitive to their well-being—and checkbook—in order to “level up.” And the book...

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Reinventing an Entire Industry

Reinventing an Entire Industry

The irony of discussing and debating issues of relevance to gaming these days is that there is no one single “video game industry” to speak of; you’re actually talking about dozens of individual and equally diverse businesses. Likewise, endlessly opining about when retail software revenues will cease slumping is all but irrelevant, as outside of specific tentpole AAA releases, the field’s mot promising growth areas (social, mobile, free-to-play, etc.)...

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