By Nadia Oxford on Aug 9, 2011 in Business, PlayStation 3, Retail
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Sony and Microsoft have been very slow to show their hands for the upcoming console generation, but we may as well shrug and declare the winner for this generation: Nintendo. The Wii demolished the sales charts over the months and years of its existence, and even though its longevity leaves a lot to be desired, neither the Xbox 360 nor the PlayStation 3 is likely to catch up before the Wii U hits the market and the next console generation officially begins.
So...
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By Nadia Oxford on Jul 1, 2011 in Business, Microsoft, Nintendo
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Maybe the current generation of game consoles is wheezing and writhing in the shadow of upcoming systems like the Wii U and the PlayStation Vita, or maybe the digital and free-to-play markets are increasingly eating up gamers’ time. Either way, sales of boxed retail game product appears to be stagnating in Europe and the UK.
UbiSoft believes that price cuts for the Xbox 360 and the PlayStation 3 will shock some new life into the fading consoles.
“[Game...
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By Nadia Oxford on Jun 24, 2011 in Game Development, PlayStation 3, Sony
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All the exciting sights and sounds of E3 weren’t enough to distract us from the absence of two much looked-for guests: A little boy and his baby monster. Team Ico’s The Last Guardian, a beautiful and mysterious follow-up to the celebrated Shadow of the Colossus for the PlayStation 2, lay low for E3 2011, much to our disappointment.
When footage of The Last Guardian blinked into existence in 2009, it introduced us to an adventure/puzzle game that made...
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By Nadia Oxford on Jun 9, 2011 in Business, Game Development, Marketing
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Dreaming of Sony’s PlayStation 4 already? Then consider. When the PlayStation 3 hit the market in 2006, it was the best bit of console hardware available at the time. In other words, it was very impressive and shiny. Its initial price tag was impressive, too: $599 U.S. dollars (a price quotation from Sony CEO Kaz Hirai that will live in infamy). Some price drops have since helped cash-strapped families find room in their entertainment centers for the PS3, but...
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By Nadia Oxford on Jun 7, 2011 in Business, PlayStation 3, Public Relations
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Hackers made another attack on Sony. In other news, grass is green and birds go “tweet.” This time, a group calling itself ‘LulzSec’ yoinked home address info, birth dates, passwords, and other sensitive information from SonyPictures.com.
Sony does seem to be attracting gobs of unwanted attention these days. Is there anything the company can actively do to muzzle hackers, or will it do any good to just turn around and hope the problem goes...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.