Posts Tagged "Online Games"

Enhancing Gameplay: Adding Stickiness

Enhancing Gameplay: Adding Stickiness

A good adjective for describing Call of Duty: Black Ops would be “sticky.” That doesn’t mean the game has a tendency to fall into the grasp of some kid with jammy fingers: It means the game has a way of hanging around inside a game console and is revisited often by its owner. Activision CEO Eric Hirshberg is well-pleased by the stickiness each Call of Duty title has demonstrated since 2007’s Modern Warfare, and he talked about the...

read more

The ESRB’s New Online Ratings System: Still Effective?

The ESRB’s New Online Ratings System: Still Effective?

The ESRB currently slaps its mark on downloadable console and PC games as well as console and PC games available at retail. That’s not set to change, but the manner in which the ESRB evaluates potentially offensive content in downloadable games is undergoing a shift. With the new process, digital game publishers are asked to fill out a multiple choice form for their title. The questions pertain to game content that involves acts of violence, suggestions of...

read more

Video Game Marketing and PR: The Ultimate Guide

Video Game Marketing and PR: The Ultimate Guide

Pop quiz: What’s the biggest challenge that video game developers and publishers face today? Congratulations – if you said “discovery,” give yourself a pat on the back. With hundreds of free to play games, digital downloads, online offerings, social network titles and smartphone apps flooding virtual aisles each week, suddenly, it isn’t just about creating great games anymore. Given infinite selection, growing audience fragmentation across platforms...

read more

How to Succeed With Digital Distribution

How to Succeed With Digital Distribution

At this point in gaming’s history, the question is not when downloadable games will change the marketplace, but how. THQ CEO Brian Farrell’s vision of gaming’s future involves games that merge lots of downloadable content with a retail title, a vision he’ll distribute to the world with the upcoming MX vs. ATV Alive. When it’s released on May 10, MX vs. ATV Alive will cost $40 USD, $20 less than the typical retail title. From there, the...

read more

PSN Hack: Can We Trust Game Downloads?

PSN Hack: Can We Trust Game Downloads?

On April 19, the PlayStation Network was rudely visited by “an external intrusion.” On April 26, Sony finally got around to telling its user base, “Oh, yeah, about that: Looks like your personal information has been compromised. Sorry.” The hackers claim they have millions of credit card numbers; Sony won’t confirm one way or another, but says the credit card numbers are all encrypted. Stolen credit card numbers or no, one thing is for...

read more
Page 10 of 31158910111215202531