Posts Tagged "Marketing"

Gaming Consultants Speak: Game Consultant Scott Steinberg

Gaming Consultants Speak: Game Consultant Scott Steinberg

One of today’s top gaming consultants and expert witnesses, game consultant Scott Steinberg has counseled today’s top video game publishers, developers and casinos, and provided over a billion people with insight into today’s hottest computer, console, online, mobile, social and downloadable gaming trends. A veteran expert witness, publisher of video game software and the head of consulting firm TechSavvy Global, he’s a frequent on-air...

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Video Games Expert Witness Scott Steinberg

Video Games Expert Witness Scott Steinberg

Today’s top PC and video games expert, game expert witness and consultant, over a billion people have tapped gaming analyst Scott Steinberg for insight into today’s hottest computer, console, online, mobile, social and downloadable games. A veteran expert witness, publisher of video game software and the head of consulting firm TechSavvy Global, he’s a frequent on-air analyst for ABC, CBS, NBC, FOX and CNN. A consultant to gaming’s top developers...

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Are Free-To-Play MMORPGs Here To Stay?

Are Free-To-Play MMORPGs Here To Stay?

What happens when a subscriber-based massively multiplayer online (MMO) game suddenly switches to the free-to-play formula? Ask Turbine. The company saw a 500% increase in revenue after it made Dungeons & Dragons Online a free-to-play game. Turbine’s other massively multiplayer project, Lord of the Rings Online, likewise switched to a free-to-play model in September, and its revenue has tripled since. “We are super-pleased with how so many of our...

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What Defines “Success” In the Games Industry?

What Defines “Success” In the Games Industry?

Success in the video games industry is usually measured by sales numbers. The faster those numbers are racked up, the greater the perceived success. Roughly 5.6 million copies of Call of Duty: Black Ops sold in 24 hours? Congratulations Activision, you have a smash hit on your hands! Medal of Honor sold a measly 500,000 units in one day? Ohhh, better start digging in your medicine cabinet for those cyanide pills, EA. No, long-term sales mean nothing: All that...

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Is it Time for Kinect’s Critics to Eat Crow?

Is it Time for Kinect’s Critics to Eat Crow?

The holiday rush is over, and the frozen white stretch of January is sprawled out before us. Let’s cheer ourselves up by recalling the jollier (and more hectic) period we left behind. Video game holiday sales were worryingly slow at first, but they picked up at the last minute. We can already determine 2010’s Christmas retail victor: Microsoft and its Kinect sensor, which sold 8 million units within 60 days. (Murmurs of approval, applause.) Not a bad...

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