Posts Tagged "Marketing"

Developers vs. Publishers: Who Wins?

Developers vs. Publishers: Who Wins?

In the latest episode of Game Theory with Scott Steinberg, entitled “Video Game Developers vs. Publishers: Who Wins?” we take a closer look at the state of the modern games industry. Exploring the shifting balance of power following in the wake of new business models, gaming devices and online technologies, the new documentary film also examines whether there’s a place for independent developers in today’s increasingly cutthroat business world. In...

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Why Guitar Hero Died: Industry Weighs In

Why Guitar Hero Died: Industry Weighs In

Guitar Hero is dead, and it didn’t leave behind a beautiful corpse. On February 9, Activision announced the end of the once-lucrative franchise after two years of “steeply declining sales.” “We’ve made the decision to close our Guitar Hero business unit and discontinue development on our previously playing Guitar Hero title for 2011,” said Activision Publishing’s CEO, Eric Hirshberg, during a Q4 2010 earnings call....

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The Problem With Video Game Advertising

The Problem With Video Game Advertising

Warning: The following opinions expressed are those of the writer and not necessarily those shared by Game Theory or its staff. Game publishers are not legally obliged to employ good taste in their advertisements, a fact we’re often reminded of when we flip through the channels and pause on raunchy and/or violent game commercials. Shocking declarations made via commercials (“Buy me Bonestorm or go to hell!”) is one of the oldest, most effective...

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Online Game Rentals: Will They Work?

Online Game Rentals: Will They Work?

How does downloading a PC game for a mere $5 USD sound to you? What if you could only play it for five hours? If your enthusiasm just plummeted to the pit of your stomach, you’re in good company. In spite of heavy skepticism from the gaming community, Direct2Drive, a digital download store, is building an “extended demo” format as a bridge between game rentals and full purchases. For $5, Direct2Drive will let you download five hours of game time....

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Technology Expert Witness Scott Steinberg

Technology Expert Witness Scott Steinberg

One of today’s top technology expert witnesses, high-tech experts and consultants, over a billion people have tapped high-tech analyst Scott Steinberg for insight into today’s hottest consumer electronics products, computers, software apps, IT and online services. A veteran expert witness, software publisher and the head of technology consulting firm TechSavvy Global, he’s a frequent on-air analyst for ABC, CBS, NBC, FOX and CNN. A consultant to the...

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