Posts Tagged "Marketing"

Does Digital Distribution Suck?

Does Digital Distribution Suck?

Oh, the happy medium. It just keeps evading humanity and all its endeavors. At Game Developers Conference (GDC) earlier this month, Trip Hawkins, the CEO of Digital Chocolate and founder of EA, ranted a little about the industry’s inability to meet in the middle on game licensing and distribution. Nintendo’s introduction of developer licenses was hardly ideal, Hawkins says, but on the flip side, we have Apple shoveling too much content onto the App...

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Video Game Ads: Creating Solid Commercials

Video Game Ads: Creating Solid Commercials

Both monster video game franchises Halo and Call of Duty have utilized live-action commercials to promote their brands to a hardcore customer base that is more concerned with how these games utilize graphics hardware than watching actors ham it up on primetime TV. So where does this fit with each series’ marketing plan?  Is it a creative divergence meant to engage and entertain the audience, or is it a blatant deception to ensure that sales don’t suffer...

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Digital Distribution: Downloads Take Over

Digital Distribution: Downloads Take Over

Digital distribution’s popularity is building at an impressive rate, but we still don’t associate it with mainstream game distribution. When we think of digital downloads, we think of game patches from the Big Guys, or an indie project from the Little Guys. The meatiest game fare is still found on the shelves of GameStop. But EA recently made a statement that could herald irrevocable changes for game retail. In an interview published by Gamasutra on...

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Can Developers Prosper on Nintendo 3DS?

Can Developers Prosper on Nintendo 3DS?

The Nintendo 3DS will be launching in North America on March 27 with 18 games. That’s a pretty impressive library on its own, but the 3DS’s launch lineup is worth a special mention for what it lacks: Namely, first-party titles. Out of the 18 launch games, only three belong to Nintendo’s development teams. Those include Nintendogs + Cats, Steel Diver, and Pilotwings Resort. That’s not to say Nintendo is lacking for content. The Nintendo...

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Is Gaming Becoming Too Expensive?

Is Gaming Becoming Too Expensive?

Gaming isn’t a cheap pastime. Well, to clarify, video games aren’t cheap. “Gaming” is a pretty broad activity that can be conducted with a tree branch and some imagination. But as for the type of gaming that can only be done when we pay the price of admission to Club Mario, that takes some dosh. Sometimes we can’t help but look at the industry and wonder, “Has it always been this way?” Nintendo’s asking price of $250...

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