Hyping up a video game via marketing is a slow, steady process. First comes the announcement, then comes the trailer, followed by dozens of supporting advertising and promotional activities. For any game in development though, that first trailer is a crucial showcase for your marketing efforts: It’s where viewers get their first real idea of how a video game moves, works, and aims to engage the player. A good trailer can also stoke excitement for a game if...read more
Posts Tagged "Marketing"
We’ve all heard the horror stories: Conversion rates on game purchases are shrinking; cash advances are dwindling; and social networks (e.g. Facebook) and online portals are fast-flooding with countless look-alike offerings from an increasingly overcrowded pool of international developers. But cheer up. Despite the doom and gloom permeating the industry, even those swift to label traditional games “dead” will quickly confirm: There’s always room...read more
The cost of making video games is continuously rising (or, you might say the cost of making video games is increasingly increasing). That’s to be expected. After all, game hardware is becoming more complicated, so it stands to reason that taking advantage of that hardware costs a fair bit of cash. But there comes a small problem with rising development costs: The people who buy high-budget blockbuster titles, the “core gamers,” are a stagnating...read more
If you’re a betting person, now’s a good time to lay down coin on the future of the games industry. Where is games distribution headed? Which option will dominate a decade down the road? Will retail still be clinging with a bulldog grip? Will we be downloading everything to a hard drive? Will we be streaming games? Or will we be turning to a method of distribution that is a hybrid of all those options? Zynga’s new Vice President Lou Castle thinks...read more
Breaking into the world of video game tester jobs and earning an official game tester salary or getting a full-time job as a game developer (artist, programmer, audio/sound engineer, etc.) doesn’t require fancy degrees, insider knowledge or a well-connected ex-roommate. Better still, anyone can do it right from home and get started overnight. But it’s not necessarily easy. Leading game companies receive thousands of queries from eager job seekers hoping...read more