Posts Tagged "Marketing"

Nintendo 3DS: The Best-Selling System of 2011?

Nintendo 3DS: The Best-Selling System of 2011?

Have you picked up a Nintendo 3DS handheld portable 3D video games system yet? According to the major Japanese video game media publisher, Enterbrain, it’s only a matter of time before you cave in and grab a 3DS, if you haven’t already. Enterbrain says that the Nintendo 3DS is on track to become 2011’s best-selling piece of game hardware–at least in Japan. In its annual industry report, Enterbrain predicted that the Nintendo 3DS would sell...

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GameStop’s Digital Push: Will it Work?

GameStop’s Digital Push: Will it Work?

At first blush, it might seem a it odd that video game retailer GameStop is throwing so much money and effort behind building up digital distribution. After all, GameStop is the baron of retail game distribution, and no small part of its fortune has been made through the used game trade–a trade that can only exist for as long as video game data is transferred onto a disc and sold in a store. Upon closer study though, GameStop is getting in on the ground floor...

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Xperia Play: Does it Stand a Chance?

Xperia Play: Does it Stand a Chance?

The Sony Ericsson Xperia Play smartphone (a.k.a. the PlayStation Phone) began making its presence felt on worldwide cell phone markets recently. The phone puts a special emphasis behind gaming, which is evident from its pop-out d-pad and lineup of classic PSOne games. It even comes pre-loaded with some titles, including Bruce Lee: Dragon Warrior, Crash Bandicoot, and Tetris. It is, frankly, a neat little piece of technology, but it’s having some trouble...

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Annualized Video Game Franchises: Bad Idea?

Annualized Video Game Franchises: Bad Idea?

It’s strange to think that two video game franchises based on war are being maneuvered like actual soldiers by the companies that publish them. Activision and EA are circling each other, each one seeking to outdo the other’s war games. Their next big bout is already written in the stars: EA is counting on Battlefield 3 to out-do Activision’s gargantuan hit, Call of Duty: Black Ops, this fall. If Battlefield 3 does indeed fill Call of Duty with...

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Video Game Marketing and PR: The Ultimate Guide

Video Game Marketing and PR: The Ultimate Guide

Pop quiz: What’s the biggest challenge that video game developers and publishers face today? Congratulations – if you said “discovery,” give yourself a pat on the back. With hundreds of free to play games, digital downloads, online offerings, social network titles and smartphone apps flooding virtual aisles each week, suddenly, it isn’t just about creating great games anymore. Given infinite selection, growing audience fragmentation across platforms...

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