GameStop already has command over retail game distribution, and is particularly interested in the sale and trade of used games. Recently, the chain has made public its plans to offer widespread digitally downloadable games and streaming. Is there any game retail territory left for GameStop to jab its flag into? You bet, and that’s the next stop: GameStop is testing out a trade-in market for Apple iOS devices like iPod Touch digital music players, iPhone...read more
Posts Tagged "Marketing"
Dreaming of Sony’s PlayStation 4 already? Then consider. When the PlayStation 3 hit the market in 2006, it was the best bit of console hardware available at the time. In other words, it was very impressive and shiny. Its initial price tag was impressive, too: $599 U.S. dollars (a price quotation from Sony CEO Kaz Hirai that will live in infamy). Some price drops have since helped cash-strapped families find room in their entertainment centers for the PS3, but...read more
Hurry, hurry. Pick your horse and throw down your bets: It’s time to predict if E3 2011 will belong to Nintendo, Sony, or Microsoft! “Why does someone have to win?” asks “dudester” from the VideoGamer.com forums. “So the eternal fanboy war will rage on,” answers “Bloodstorm.” First, we need to look at what each company will have to offer. At this point, everything on Microsoft’s plate is vague and...read more
If you work for the games industry in any capacity, chances are you’re gearing up to party down at E3, gaming’s biggest annual trade show. E3 is always a spectacle, complete with celebrity events and appearances to match, and this year likely won’t be any different: We’ll see new systems, new games, speeches, press conferences, and industry bigwigs puffing up at each other in the manner of frilled lizards posturing over territory. But not...read more
What’s in a name? As far as a video game console is concerned, history, power, brand recognition, and at least six months worth of Internet-bound puns and jokes. The “Nintendo Entertainment System” was specifically branded and engineered to squirm its way into North American family entertainment centers and take its place among the VCR’s of the age: The term “video game system” induced too many flashbacks of sub-par Atari games....read more