Posts Tagged "Marketing"

Interactive Ads to Appear with Kinect

Interactive Ads to Appear with Kinect

During the Electronic Entertainment Expo (E3), one of the games that was demonstrated with the Kinect motion control system was the racing game Forza. The hands-free Kinect allowed players to examine the virtual cars they were driving, get a look at features and peek inside at the interior. But more interesting still in our opinion is the fact that one car manufacturer is already looking at using that technology to get people to examine its real-world vehicles,...

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A Better Approach to Advertising

A Better Approach to Advertising

There are a few common reasons why advertisers want to use video games to reach consumers. One is the belief that video games are a place to recover the waning audiences of television advertising. The highly desirable, seemingly elusive 18-34 male demographic is often, unfairly, assumed to correspond directly to video game players. What better way to retrieve these “lost” consumers than to inject billboard and video advertising into their sci-fi...

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Fan-Made and Episodic: How to Revive Dead Genres

Fan-Made and Episodic: How to Revive Dead Genres

They said it couldn’t be done: Adventure games were ‘dead,’ no one cared about the franchise, license holder Vivendi Games got sold during development and, oh yeah, there was also the little matter of that pesky cease and desist order. Still, Phoenix Online Studios (POS) – a homebrew development outfit determined to breathe new life into the King’s Quest franchise, last seen quietly departing this mortal coil in 1998’s Mask of...

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Video Game Conventions: Enough with the Excess

Video Game Conventions: Enough with the Excess

No matter how bad the economy gets, you can always count on one thing: Somewhere out there, there’s always a video game publisher determined to throw one hell of a party and set such mundane cares aside. Ditto for developers, analysts and middleware providers, who seem increasingly determined to drink away 2009’s troubling results, and continue to host events, cocktail parties and lavish editor’s days with gleeful abandon. Nowhere was the...

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Cloud Computing Rewrites Rules of the Game

Cloud Computing Rewrites Rules of the Game

As our friends at CNBC recently pointed out, cloud computing – read: online services which stream premium games over the Internet in real-time to even low-end PC and console hardware – promises to have a marked effect on the video game industry going forward. Benefits of cloud gaming include never having to worry about installing a piece of software, dealing with compatibility issues, needing to drive to a store to enjoy the latest titles or being...

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