Posts Tagged "Marketing"

Reinventing an Entire Industry

Reinventing an Entire Industry

The irony of discussing and debating issues of relevance to gaming these days is that there is no one single “video game industry” to speak of; you’re actually talking about dozens of individual and equally diverse businesses. Likewise, endlessly opining about when retail software revenues will cease slumping is all but irrelevant, as outside of specific tentpole AAA releases, the field’s mot promising growth areas (social, mobile, free-to-play, etc.)...

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Has GameStop Gone Mad?

Has GameStop Gone Mad?

Game publishers and game retailers have, at best, an uneasy relationship – so what happens when one becomes the other? It’s a growing question that should make for some interesting times in the years ahead. Valve Software kicked off the hybrid developer/distributor model in 2003 with Steam, and it wasn’t long before Electronic Arts and Activision followed suit with their own online stores, giving them more control of (and higher margins from) the sale of...

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Publisher’s Letter: Welcome to the Next Level

Publisher’s Letter: Welcome to the Next Level

They tell me that you have a short attention span. They say that you’re shallow, narcissistic… a sucker for a pretty face. Some even swear that you’re content to be spoon-fed. All this and more, we heard on the long, hard road to launch. Luckily, per usual (just ask the wife), we were too stubborn to dial it back. Hey, change is good, right? But nobody knows better than today’s video game enthusiast. So ask yourself – why do so many still insist on...

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Game Industry 101: A Crash Course in Business

Game Industry 101: A Crash Course in Business

Determined to break into video game development or publishing and follow in the footsteps of giants like Activision, Electronic Arts and UbiSoft (OK, Zynga or Playdom) with your own take on Modern Warfare 2, Grand Theft Auto IV or Madden NFL? Then check out this step-by-step video walkthrough and tutorial, which takes you behind the scenes of the life of a game developer, and explains how hit games are signed, made and brought to retail. Warren Spector, Sid Meier...

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Is the Game Business Doomed?

Is the Game Business Doomed?

The gold standard in the games industry is currently the AAA blockbuster console title. An investment of perhaps $10-20 million or even more from a big publisher on a big team over a couple of years are required to make these offerings. And the global marketing costs run into the millions as well. The result are games like Call of Duty: Modern Warfare 2, Grand Theft Auto IV, Halo 3 and Assassin’s Creed 2: Well-crafted global best sellers. And they can...

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