Posts Tagged "Marketing"

How Funware Changes the Business

How Funware Changes the Business

I find [your ideas] mostly horrifying.” – Ian Bogost in response to my op-ed about the use of game mechanics on the web in the popular blog, TechCrunch. Those who know me know I don’t shy away from controversy. From the time I started in the games industry as Marketing Director for the Game Developers Conference (GDC)/Gamasutra/Game Developer magazine (I led the rebrand to GDC from CGDC under Jen Pahlka’s aegis), to my six years spent helping build and sell...

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Doctored Screens – We Call ‘Bullshot’

Doctored Screens – We Call ‘Bullshot’

bullshot: n. A screenshot fabricated by a company to misrepresent the graphics of a game; a combination of the words bullsh*t and screenshot. The above definition comes courtesy of the Urban Dictionary. It seems Penny Arcade coined the phrase, but the actual practice of “creating” screenshots has been around for ages; it’s simply become more prevalent in recent years, as the visual quality of games has increased alongside consumer expectations. If you...

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What’s Wrong with the Business

What’s Wrong with the Business

Here at Game Theory, we make no secret about being outspoken in terms of our opinions. It’s a philosophy shared by the entire crew, who believes that video games, and the games industry, should be held to a higher standard. But if the field is ever to evolve and mature, it has to change first.  And so we put the question to several members of the team: If you could fix just one aspect of the gaming business, what would it be? Per the crew’s rather...

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The Ethics of Video Game Marketing

The Ethics of Video Game Marketing

I’m still digesting Gabe Zichermann and Joselin Linder’s book Game-Based Marketing. Not even twenty pages into the book, the unmentionable side of game marketing hits the fan: According to Zichermann and Linder, frequent flyer programs “are particularly and extraordinarily powerful. They routinely cause players engaged in the game to make decisions that are counter-intuitive to their well-being—and checkbook—in order to “level up.” And the book...

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Game Theory with Scott Steinberg: Episode 1

Game Theory with Scott Steinberg: Episode 1

Battered and bruised by plummeting sales, the video game industry staggers on, steadily losing ground at retail. When will we finally wake up and realize that things have irrevocably changed? From social network games to motion controls, iPhone apps, 3D games and cloud computing, the modern gaming business isn’t just virtually unrecognizable. It’s also being completely reinvented courtesy of new concepts like digital distribution and free-to-play titles with...

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