Posts Tagged "Marketing"

Why it Pays to Self-Publish, Own IP – Part 2

Why it Pays to Self-Publish, Own IP – Part 2

My prior post analyzed the vote of the public on the App Store and asked the question:  Is anybody dominating? Well, yes. I saved three companies to discuss here.  These are the only companies that have at least 10 of these 200 slots of shelf space and at least five owned self-published intellectual properties (IP) with at least one or more that the public had to buy. It is a special club with perhaps one big surprise. Electronic Arts – OK, here we go...

read more

Designing Effective Online Ads

Designing Effective Online Ads

Any online game developer who doesn’t design with advertising in mind is giving up at least 50% of their game’s potential moneymaking value in the US. The rule of thumb for advertising is that for every user who will pay you a dollar for your game, there is another dollar from advertisers available to sponsor all of the people who want to play your game without making a commercial purchase. (Roughly 97-99% in the US on average…) To take advantage of...

read more

PR and Journalism: An Uneasy Marriage

PR and Journalism: An Uneasy Marriage

“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I gave it the score it deserved.” This sample quote – provided by an actual reporter – defines just about any day for a gaming journalist on staff at a major publication, or so I’d imagine....

read more

Having Fun Isn’t Always the Point

Having Fun Isn’t Always the Point

Recently, I had the pleasure of reading Gabe Zichermann’s article Top 5 Ways to Make Your Site More Fun. Hallelujah! I am very excited to see more people finally connecting the dots between successful interactive entertainment software (video game) design and effective engagement design in software and websites for business. This is the kind of stuff I preach to clients, colleagues, and my (polite, but bored) boyfriend on a regular basis. Game Design for...

read more

Do Game Designers Really Get It?

Do Game Designers Really Get It?

One thing that is always striking about the mainstream game industry is how surprised game developers seem when they learn about the success of games, virtual worlds, and game-like systems that wouldn’t impress professional game designers. I don’t think the problem is elitism, just that the world of entertainment looks very different from inside the fuzzy vertical market called the games industry. Game Insiders Were Some of the Last to Know This past...

read more
Page 23 of 27151015212223242527