Posts Tagged "Marketing"

Has Mobile Gaming Lost Its Way?

Has Mobile Gaming Lost Its Way?

Last week a friend and well-respected recruiter in the gaming industry asked me to send over an updated resume for his files. Immediately I received a reply which counseled me that, if I’m ever back out into the job market, I’d need to remove the mention of “mobile” from my CV and find suitable replacement terminology. “Use terms like ‘apps’, ‘casual games’ ‘DLC’ and ‘social’ wherever possible,” he recommended. Having been a fixture...

read more

Apps Come to TV: Consoles, Marketers Weep

Apps Come to TV: Consoles, Marketers Weep

Click Here for Part 1 of How and Why App TV Will Disrupt the Console Game Industry As an industry, video games are at an inflection point as economic, technological and social trends are coming together to disrupt the way we develop, sell and build games. These trends will remake the console business in ways both expected and unexpected. Movies vs. TV The underlying force that is driving all of this change is convenience and low cost. In fact, the tsunami...

read more

Why Blacklisting Reporters Always Backfires

Why Blacklisting Reporters Always Backfires

Frustration is a natural byproduct of modern life — for a lot of us, human existence in the 21st century is just an endless, stressful race to the top, and we’re bound to slip over the edge into complete insanity once in a while. One of the first lessons we learn in business, though, is to not let one’s emotions take control; frustrated as you may be, you should be taking time to think about the long-term implications of any outburst. “Will this come...

read more

The Future of Digital Distribution

The Future of Digital Distribution

The biggest names in the gaming industry explore where digital distribution, cloud computing and streaming multimedia have the potential to take video games, movies, music, TV and more. Plus, a look at how streaming multimedia and downloadable content (DLC) promise to change home entertainment forever. Features commentary from a litany of video game business experts and insiders including Atari founder Nolan Bushnell, Electronic Arts/Digital Chocolate founder Trip...

read more

Why it Pays to Self-Publish, Own Your IP

Why it Pays to Self-Publish, Own Your IP

I will make a case here for the importance and strategic value of companies publishing their own intellectual property (IP) on new digital platforms like the emerging app stores. In the old days, big companies could build strategic value by developing control over conventional channels of distribution. When you own the Golden Gate Bridge you can charge any kind of traffic to use your pipeline, but it loses value when everyone discovers how to fly. Browsing and...

read more
Page 22 of 27151015202122232427