Posts Tagged "Marketing"

Where’s All the Cool Game Packaging Gone?

Where’s All the Cool Game Packaging Gone?

There was a time when you really got your money’s worth when you paid for a game (also, men were men, etc.). This was especially true for old PC games like Star Control II, which packed a novel-thick manual with its discs. The manual contained an extensive backstory for the game, as well as alien profiles, which gave you a good idea of why it was a bad idea to ask about the fate of the vanished Androsynth race in the presence of the Orz. Legendary text...

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Funware Attacks! Games Invade Real Life

Funware Attacks! Games Invade Real Life

It’s already been a surprisingly good fall season for the concept of gameification, or making everyday activities more game-like. First, Mike Swift at the Mercury News reported that Google will seek to bring game mechanics to many different applications and features. Second, Facebook recently unveiled its Places application – the social networking giant will undoubtedly bump up its gamification offering to connect location, achievement and fun. Here are...

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Nintendo’s Next Move: Wii 2, 3DS, Or…?

Nintendo’s Next Move: Wii 2, 3DS, Or…?

There is a man, a rotund man, who just turned 25. His name is Mario, and he is gaming’s most recognizable mascot. If you want a spot of fun, put on a shirt that features Mario in some way, then board an elevator or other enclosed space. Kids as young as two will point at you and exclaim, “Ohh!” Their fathers and mothers will declare that you are radical. For that two-minute ride, you will be the coolest person on the planet. Then the doors will...

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Can Video Games Save TV Commercials?

Can Video Games Save TV Commercials?

Gameplay during commercials may be an effective way to get more people to pay attention to sponsored ads on broadcast television. Interestingly, it is very rare to see any type of contest or game-like promotion to reward people for watching commercials, even though that behavior is highly desirable to broadcast advertisers. Just a few questions worth asking ourselves when it comes to video games and TV commercials include: Can gameplay be used as incentives...

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PR Tips: Pitching Video Game Journalists

PR Tips: Pitching Video Game Journalists

Pitching a journalist may seem like a daunting task, even for seasoned public relations (PR) professionals. However, it’s an essential skill to learn. While press releases may be a vital weapon in a PR rep’s arsenal, they’re ultimately a rather passive way to secure media coverage, since you’re really just carpet-bombing media with a subject you hope that they’ll find interesting. To really improve chances of securing coverage for your...

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