Posts Tagged "Marketing"

Can Digital Downloads Save GameStop?

Can Digital Downloads Save GameStop?

In July of 2009, gaming retail giant GameStop claimed that it saw no major threat in digital distribution, and that brick-and-mortar stores would be customers’ go-to center for games until at least 2014. But as Judge Danforth said in The Crucible, “A year is long.” In the summer of 2010 alone, GameStop took two big steps into digital distribution: It bought Kongregate, a highly popular hub for indie-made flash games, and it also began installing...

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How Do Web-Based MMOs Make Money?

How Do Web-Based MMOs Make Money?

When you go about your business on the Internet, you’re bound to come across a fistful of ads for browser-based massively multiplayer online games (MMOs). Many are “!!!FREE!!!” to play, and take place in fantasy realms bursting with dragons and treasure. The infamous ads for one online Civilization ripoff, Evony, go so far as to promise you doe-eyed maidens who spend a lot of time on their knees, their generous cleavage bopping about. Hint: Evony...

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ESRB Ratings: Do They Work?

ESRB Ratings: Do They Work?

When you’re a kid, warnings of Mature Content exist to be skirted. Nothing feels cooler to a 12-year-old than chilling with your friends through a contraband R-rated movie. Never mind that the characters’ contorted expressions of agony are forever branded on the back of your eyeballs, or that you really have no idea what just happened between the male and female lead. You’ve initiated your own rite of passage. You are a grown-up. You can handle...

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Is The Industry Being Focus-Tested to Death?

Is The Industry Being Focus-Tested to Death?

The creative process is inherently risky. It involves convincing other human beings that the picture, story, or idea your brain barfed up is worth a minute of their precious time. They might slow down to admire what you’ve done, or they might wave you off with a surly mutter. As for which occurrence is more common, consider that most artists don’t achieve any measure of popularity until they’ve become dust. Convincing someone that you’ve...

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Just How Screwed is the Gaming Business?

Just How Screwed is the Gaming Business?

* Editor’s Note: Article syndicated in partnership with Gaming Business Review. Console game sales had their worst August in four years according to the latest retail receipts released by NPD Group, putting 2010 one step closer to going into the record books as a down year. Yet with the industry still holding out hope for the fall, traditionally a time of generous spending by game buyers, eyes are turning to see if the first sign of salvation might come with...

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