No matter how old you are, and no matter what level of professionalism you operate at in the game industry, there is still a little kid inside of you who reacts to new system announcements with: “Well, can it do cool graphics?” Indeed, the Internet has been wondering the very same about Microsoft’s next Xbox (or “Xbox Next,” or “NextBox,” or “Xbox 720,” if you like). Chip manufacturer AMD is not...read more
Posts Tagged "Marketing"
When kids squabble with one another, we scold them and tell them to “stop acting like children.” Truth is, adults are arguably more attracted to bickering and backstabbing than most youngsters. We sigh and look away, but then we open one eye and catch what we can. For instance, even gamers who aren’t necessarily interested in Call of Duty or Battlefield can deny that following the often-heated banter between Activision and EA is intriguing. At E3...read more
Need a vacation, but low on funds? Consider Azeroth, where you can befriend walking cows and pillage in the name of the Horde. Best of all, it won’t cost you a dime: World of Warcraft is the latest subscriber-based game to switch to the free-to-play formula. There is a catch, though: World of Warcraft is free until you hit level 20. If you want to break out and go beyond, you have to pay up. IndustryGamers asked some of the industry’s best-known...read more
When Nintendo showed off a few of the third party titles coming to the Wii U in 2012, you probably noticed some familiar faces in the trailer. Said faces are more familiar than you think: All the footage used in the video came from PlayStation 3 and Xbox 360 versions of the game. When GameTrailers asked Nintendo of America president Reggie Fils-Aime outright whether or not the Wii U’s third party reel utilized footage from competitors, Fils-Aime was open...read more
If you attended Nintendo’s E3 2011 press conference, or if you watched the live feed, you probably clapped after seeing the trailer for the Wii U and exclaimed, “Great!…So, uh, is this a new video game system, or what?” The Wii U is most definitely a whole new console; it’s more powerful than the Wii, and possibly even more powerful than the PlayStation 3. It features impressive high-definition graphics. Unfortunately for Nintendo, a...read more