Posts Tagged "Marketing"

5 Ways to Remake Characters Right

5 Ways to Remake Characters Right

This year’s Tokyo Game Show had a very special guest: Dante, the half-demon protagonist from the Devil May Cry series, as re-imagined by Ninja Theory (or as re-imagined by Stephenie Meyer, depending on whom you ask). When Capcom asked Ninja Theory to work on the next Devil May Cry game–shortened to DMC for the benefit of everybody who’s too busy to stumble over the series’ original title–Ninja Theory’s creative director, Tameem...

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Do Celeb Endorsements Really Sell Games?

Do Celeb Endorsements Really Sell Games?

If you’ve ever watched Spike TV’s Video Game Awards show, you probably have a few things to say about the event, including “what’s with all these celebrities?” It can be jarring to see actors, singers, and rappers give the thumbs-up to whatever’s hot in the realm of video games. Their promotions are usually accompanied by desperate, squealing attempts to gain gamer cred. “I love Mario! Like, jumping on the axe and fighting...

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Breaking Into the Business – Pt. 1

Breaking Into the Business – Pt. 1

“How do you break into the video game business?” If I had a dollar for every time I heard that most oft asked question of game developers, let’s just say I’d be piloting a diamond-encrusted jetpack to the studio. It feels like ages ago when I sought the same answer. But it wasn’t until I bullied my way into my first paying gig that I realized there are countless ways to break in to the game industry. You just need to understand your options and...

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Can Video Game Cutscenes Make a Movie?

Can Video Game Cutscenes Make a Movie?

In 2001, you were probably bright-eyed and optimistic about the upcoming release of a little computer-animated movie called Final Fantasy: The Spirits Within. And then you actually saw the movie, and a little bit of your innocence dove heavily into the pit of your stomach and died. “That was awful,” you said once the credits started rolling (if you made it that far). “You know what Square needs to do? Square just needs to take the cutscenes from...

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Indie Game Studios: A Bunch of Sellouts?

Indie Game Studios: A Bunch of Sellouts?

Xbox Live’s best-selling independent game of 2009 (based on connectivity) was Ska Studios’ I Made a Game With Zombies In It! Or, if you demand accuracy, “I MAED A GAM3 W1TH ZOMB1ES 1N IT!!!1. Launched in August 2009, I Made a Game With Zombies In It! sold 160,000 copies by January 2010. Its popularity can be attributed to a winning mix of humor, mindless shooting, and an attractive price tag of $1. Ska Studios’ founder and the game’s...

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