Posts Tagged "Marketing"

How Many Spin-Offs Kills a Franchise?

How Many Spin-Offs Kills a Franchise?

Sequels and spin-offs are an inevitability in any entertainment industry. They’ve been present in video games almost since day one (hello, Donkey Kong Jr.), and instances of game remakes, retreads and revamps only continue to creep upwards in 2010 and 2011. Expect the trend to only continue as developers strive to seek out ways in which to make established franchises appeal both to the nostalgic crowd and younger newcomers in hopes of minimizing risks and...

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Why Retail Will Survive Digital Distribution

Why Retail Will Survive Digital Distribution

We live in an age where you technically don’t have to pick up your car keys and put on pants to purchase a great new video game. Between easy access, one-click online downloadable purchases, and more room for independent developers to bring their ideas to life, digital distribution has irrevocably altered gaming’s landscape. But 10 or 20 years from now, will tomorrow’s gaming fans even recognize the inside of a GameStop? EventHubs.com asked the...

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Is the Nintendo 3DS Grossly Overpriced?

Is the Nintendo 3DS Grossly Overpriced?

Love hurts. That’s the general sentiment with Nintendo fans right now, who learned that the Nintendo DS’s successor, the Nintendo 3DS, will cost ¥25,000. Given that both the US dollar and the Japanese yen are staggering around the market with the vigor of poisoned mice, that translates roughly into $300 USD. And $300 USD for any games system–especially a portable system–is a big “yikes.” Nintendo president Satoru Iwata...

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Can Mario’s Legacy Last Another 25 Years?

Can Mario’s Legacy Last Another 25 Years?

Seminal Nintendo mascot Mario is 25. While he looks to be a gentleman of forty-ish, it explains why the star of gaming classics such as Donkey Kong, Super Mario Bros. and Dr. Mario still has that same old pep in his step. All joking aide though, that’s a long time for any pop culture icon to be around, even in an industry as young as video games. Given such a long and storied career in entertainment though, it’s worth considering where Mario will be in...

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Will Smaller, Cheaper Games Kill AAA Titles?

Will Smaller, Cheaper Games Kill AAA Titles?

Video games ceased being child’s play years ago. Society finally accepts that adults are entitled to experience and enjoy all manner of gaming experiences–but that doesn’t mean adult life generously lends us carefree hours to slum around on the Xbox 360. Like all leisure activities, gaming has to be shoehorned into a busy schedule and a tight budget; even more so in 2010, where shifting work and leisure habits are increasingly chipping away at...

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