Posts Tagged "Marketing"

Is the Wii Dying of “Gamer Fatigue?”

Is the Wii Dying of “Gamer Fatigue?”

This current generation of video game consoles is starting to feel a little tired. That’s not to say Microsoft or Sony would benefit from immediately showing their hand for the next generation: Both companies are very new to the motion control scene, and neither is going to want to do or say anything that will draw attention away from Kinect or PlayStation Move–especially not this close to Christmas. It’s too early to say whether or not the Kinect...

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How the iPad Can Attract More Gamers

How the iPad Can Attract More Gamers

Apple’s App Store has many handy applications available for download. Better yet, the most popular paid downloadable app for the iPad is that greatest of time-killers: Games. Interestingly though, while games have a pretty clear audience, they’re not without close competition on the App Store. Recently, the Nielsen Company surveyed 5000 consumers who are in possession of an iPad, in addition to a tablet computer, eReader, netbook, media and games...

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Should Microsoft Lose Xbox 360 Division?

Should Microsoft Lose Xbox 360 Division?

When a financial services firm as massive as Goldman Sachs strings together the words “Micorosft,” “Xbox 360” and “unprofitable,” everybody in the games industry stops and pricks up their ears to listen. That’s what happened recently when the firm advised Microsoft to split off its “unprofitable” consumer entertainment division, which includes everything Xbox, from the rest of Microsoft to make the company more...

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Game Delays: A Good Sales Strategy?

Game Delays: A Good Sales Strategy?

Like any product that is planned, packaged, and shipped to consumers, video games are developed and produced on a careful timetable. More often than not, time flies far too quickly for a team that’s on a deadline, whereas the months seem to inch by for fans; developers work frantically on highly-anticipated titles, while we stare up at them with great wet eyes, like a dog watching a master prepare a steak. So when the inevitable delay is announced, it’s...

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Is Guitar Hero Really Singing a New Tune?

Is Guitar Hero Really Singing a New Tune?

When pundits talk about the factors that propelled gaming into the mainstream over the past five years, they always mention Nintendo’s success with the Wii. But Harmonix’s Guitar Hero franchise deserves a big nod as well. Even as the series changed hands to Neversoft and garnered the publishing power of Activsion behind it, whole families and drunken frat boys alike bonded over little plastic guitars and lip-synching muppets. Granted, any publisher will...

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