Posts Tagged "Marketing"

Microsoft Kinect: Violating Players’ Privacy?

Microsoft Kinect: Violating Players’ Privacy?

Take note, conspiracy theorists: Kinect may be watching you play. Put your pants on. It seems like every month there’s at least one uproar over a major corporation gathering private information through its digital services. But the government isn’t using this data to work out candidates for reconditioning through beatings and wire rat masks. Instead, gathered information usually goes to advertisers who find other, admittedly less painful ways to tap...

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Should Heavy Rain Be Marketed to Women?

Should Heavy Rain Be Marketed to Women?

Last year saw the release of Heavy Rain, an interactive drama game for the PlayStation 3. The games industry has boasted interactive drama games in the past–Cing’s excellent Hotel Dusk for the Nintendo DS, for example–but Sony’s game/story about the child-drowning “Origami Killer” was especially deep and dark. Heavy Rain‘s storytelling potential is not lost on Epic Games’ design director Cliff Bleszinski, who believes...

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Ubisoft Still Believes in the Wii. Do You?

Ubisoft Still Believes in the Wii. Do You?

Oh, the poor Nintendo Wii. Its sales numbers are way down this year, and thus the online gaming community has taken to kicking it around like a dog. The shine emanating from brand-spanking-new control schemes like Kinect and Move make the white box, which once looked so new and high-tech, seem primitive and tired-out. But Nintendo’s system still has its champions. Ubisoft is particularly vocal about the Wii’s status. Tony Key, senior vice president of...

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ESRB AO Rating: Dead and Gone?

ESRB AO Rating: Dead and Gone?

Have you ever spotted an AO-rated video game in a major retail chain? You’re better off looking for unicorns and hobbits. The AO (“Adults Only”) rating is an Ace of Spades for developers, a kiss of death, a black spot, a scarlet letter–or two ebony letters, rather. However you want to word it, the AO rating is a mark that console game developers try to steer far, far away from. To have your game branded with an AO essentially means that you...

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Video Game Remakes: Value or Scam?

Video Game Remakes: Value or Scam?

Mario’s 25th Anniversary stirs up conflicting emotions in most twenty- and- thirty-something gamers. On one hand, it makes them feel good to know that a franchise they’ve loved since childhood is still going strong. On the other, it’s been 25 years. Time will not make an exception for them; they are aging. But getting older isn’t just about mysterious skin tags and the slow rebellion of one’s joints. It’s also about having kids,...

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