Posts Tagged "Marketing"

Has Donkey Kong Sold Us Out?

Has Donkey Kong Sold Us Out?

“It’s on like Donkey Kong!” What does that mean, exactly? Basically, it means that if a hulking figure confronts you in an alley and rumbles such a challenge, you should run, hide, or bare your throat submissively and hope for the best. The origins of “It’s on like Donkey Kong” are disputed. Some cite its birthplace as the movie American Pie 2; others claim it was popularized in 1992 by the rapper Ice Cube in his song “Now...

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How to Support Game Charities Year Round

How to Support Game Charities Year Round

Though gaming is sometimes portrayed by its critics as a selfish, mind-consuming pastime, industry fans are actually a pretty generous, worldly bunch. We recognize that we’re enormously privileged to own and play video games, and the success of game-centric charities like Child’s Play are indicative of our willingness to donate and share the stuff we love with the less fortunate. Granted, the Child’s Play charity, run by Penny Arcade’s Mike...

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How the Playstation Lounge Benefits Gaming

How the Playstation Lounge Benefits Gaming

Imagine dragging your butt off the subway after a hard day of work, slinking through the door, cracking open a cold one, and flopping in front of a PlayStation 3. Not your PlayStation 3, mind, but one of several PS3 units that Sony wants you to sample at Sony’s new Playstation Lounge in Manhattan. Earlier in November, Sony unveiled its new PlayStation Lounge at 550 Madison in New York City. “[It’s] the only place where you’re guaranteed to get...

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Why Hits Are Increasingly Important

Why Hits Are Increasingly Important

Halfway through November, word got around about Activision selling off Bizarre Creations, the Liverpool-based developer it had taken under its wing. Bizzare’s most recent work, Blur, was a vehicular combat game, not unlike Mario Kart for an older crowd (a point emphasized by the game’s commercial). Blur didn’t sell to expectations, with 31,000 copies moved on launch day. The analysts and NPD had expected a number closer to 100,000 units sold....

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Why Do We Keep Buying Game Sequels?

Why Do We Keep Buying Game Sequels?

From game-related message boards and comment threads across the Internet, the message comes loud and clear: We need more original franchises. Developers are getting too comfortable falling back on familiar IPs. And then we blow it all by buying seven million copies of Call of Duty: Blacks Ops on launch day. If we say we’re sick of sequels, why do we fall in love with them? At the end of the day, there’s something to be said about the comfort of...

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