Posts Tagged "Marketing"

What’s With All the Nintendo Hate Lately?

What’s With All the Nintendo Hate Lately?

Christmas is a time for cheer and goodwill, but somebody forgot to tell the gaming community. With the season comes gift recommendations and lists, mixed with plenty of scorn and spitting-upon. This year’s whipping boy is Nintendo, which had some trouble with its video game sales in the latter half of 2010. That is to say, Nintendo only sold a bazillion Wii’s and DS’s instead of the usual hojillion. Nevertheless, gamers have pounced on the giant...

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Metrics vs. Creativity: Killing Video Games?

Metrics vs. Creativity: Killing Video Games?

The romantic depiction of the pale, smoking “starving artist” or writer isn’t necessarily the norm outside of books about suffering and death. Creative folks love exercising the left side of their brains, and they take a lot of pride in what they do. But they also like their hot dogs and their pop and not dying of hunger. In reality, creative individuals and the business-oriented people who sell their product have always kept a careful eye on each...

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How Holiday Themes Benefit Video Games

How Holiday Themes Benefit Video Games

Quick, name some of your favorite Christmas/holiday movies. Not a problem, right? There’s A Christmas Carol, A Charlie Brown Christmas, A Christmas Story, It’s a Wonderful Life, Elf, The Santa Clause– Now name some of your favorite Christmas/holiday-themed video games. That’s a bit trickier, isn’t it? Granted, there have been past instances of the games industry acknowledging Christmastime through its works. 1996’s Christmas...

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Amazon.com Will Rule the Game Industry

Amazon.com Will Rule the Game Industry

Amazon.com wants to rule the video game universe. And guess what? It will, possibly even sooner than anyone expects. The company actually told me so a few weeks back when I spoke to two of many Amazonians charged with rebuilding their games business into the industry Gigantor.  The message was, “We already do pretty well, but we wouldn’t do this if it was only going to be a several-hundred-million dollar business. We know there’s a multi-billion dollar...

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Gamers: A Bunch of Disloyal Jerks

Gamers: A Bunch of Disloyal Jerks

In November, analyst group Cowen and Company published the results of a survey that broke down how gamers ultimately spend their dollars when they’re faced with The Big Choice that is buying used games versus new. The report reads like a nature documentary on consumer habits, though there’s no data on shoppers roaming too close to a bog and getting eaten by crocodiles. Even so, games retail is a pretty competitive and aggressive environment that’s...

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