Posts Tagged "Marketing"

Good Riddance to In-Game Ads

Good Riddance to In-Game Ads

Is the age of in-game advertising over? Ben Cousins, EA’s mind behind Battlefield Heroes and Battlefield Play4Free believes it is. “We actually aren’t getting much from ad revenue at all,” Cousins said in an interview with Edge Magazine. “The in-game advertising business hasn’t grown as fast as people expected it to. If you think about how fast the virtual goods business has grown in the last year or so, it’s been much...

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Why Another Crash Isn’t Coming – Yet

Why Another Crash Isn’t Coming – Yet

Well, the video games industry managed to pull through another year. Whereas self-proclaimed prophets in the real world like to yell about life coming to an end tomorrow (“No, I meant next week–no, next month–all right, next year”), the games community likes to buzz about the inevitable coming of the next video game crash. What seems less certain is when it will happen, and what exactly will cause it, so it stands to reason it probably...

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How to Fix Video Game Award Shows

How to Fix Video Game Award Shows

Whenever we play a video game we enjoy, we also experience an impulse to check around and see if others enjoyed it as well. Hence message board discussions–and arguments, the thorough study of reviews, and so on. And then there are award shows: The ultimate pedestal for a game and our egos. Sure, we’re secure about our fine taste in games, but there’s a deep down satisfaction in watching a game we love receive an award. It’s as if...

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Motion Controls: What Tomorrow Holds

Motion Controls: What Tomorrow Holds

So, what’s the final verdict on video game motion controls? After a quick analysis of the Wii’s accomplishments alongside Microsoft’s Kinect and the PlayStation Move, we know that controller-free setups are capable of emulating tennis racquets. Oh, boy, can motion controls ever emulate tennis racquets. But what happens after audiences finally grow tired of playing pretend-sports and doing pretend-dances? We have yet to see what motion controls are...

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The Games Industry is Not Dying

The Games Industry is Not Dying

Humans are grim little animals with a fixation on decimation and destruction. We’re always thinking about the inevitable nuclear war that will end us, or the next killer plague, or the next meteor strike. When we’re not talking death, we chatter about smaller disasters. For instance, people have been predicting the next Video Game Crash of 1983 since Mario came hopping and bopping onto the NES in 1986. Numerous factors contributed to the 1983 crash,...

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