By Nadia Oxford on Dec 5, 2011 in Game Development, Marketing, Retail
0
Christmas is coming, and you know what that means: peace, love, goodwill, and shopping malls that look like a gladiator arena during a lion feed.
For most of us, the holiday rush is a time of great expenditure, and frantic social network deal swapping via Facebook and Twitter. We spend money, time, and cash to buy gifts for our loved ones, but the exhaustion pays off when we settle into the peaceful, festive part of the celebration. But for the men and women who...
read more
By Nadia Oxford on Nov 25, 2011 in Game Design, Game Development, Marketing
1
The “Fire and Forget” formula of game development, which involves engineering a game for two years, putting it on the shelf, and then walking away from it, is rapidly becoming outdated. It makes better financial sense to build a game with the intent of returning to it, adding more, and extending its life for as long as possible. In that vein, here are three good tips for getting the most out of your game.
1. Tie a License to Your Game — By teaming...
read more
By Nadia Oxford on Oct 4, 2011 in Game Design, Game Development, Marketing
0
Whenever you hear the acronym “WMD,” you probably already have a preconceived notion of what it stands for, and chances are good that notion recalls the 2003 war in Iraq. Slightly Mad, the game studio behind Need for Speed: Shift hopes that its new ideas about funding will make gamers think of something else when they hear the letters WMD”–namely, “World of Mass Development.”
With game development becoming increasingly expensive,...
read more
By Scott Steinberg on Sep 26, 2011 in Apple, Business, Casual Games
0
It’s finally here!
Four years in the making, we’re proud to announce the release of our latest free video game book, Music Games Rock: Rhythm Gaming’s Greatest Hits of All Time. Downloadable free at www.MusicGamesRock.com, the book is a complete guide to the music and rhythm gaming genre’s past, present and future, and explains the meteoric rise and fall of games like Guitar Hero and Rock Band. Charting hundreds of the field’s biggest...
read more
By Nadia Oxford on Aug 10, 2011 in Culture, Game Design, Game Development
2
No matter how old you are, and no matter what level of professionalism you operate at in the game industry, there is still a little kid inside of you who reacts to new system announcements with: “Well, can it do cool graphics?”
Indeed, the Internet has been wondering the very same about Microsoft’s next Xbox (or “Xbox Next,” or “NextBox,” or “Xbox 720,” if you like). Chip manufacturer AMD is not...
read more
Loading ...
Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.