When I started my Kickstarter project I was aware of the incredible success story of Tim Schaefer, whose Double Fine game development studio asked for $400,000 and ended up making more than $3.3 million for its latest project. I figured that if he could make that much, I could make a little without too much trouble. After all, I had a good project, a fine book and lots of friends. It should go smoothly, right? Part 1: Getting Started I did some research, looked at...read more
Posts Tagged "Marketing"
Christmas is coming, and you know what that means: peace, love, goodwill, and shopping malls that look like a gladiator arena during a lion feed. For most of us, the holiday rush is a time of great expenditure, and frantic social network deal swapping via Facebook and Twitter. We spend money, time, and cash to buy gifts for our loved ones, but the exhaustion pays off when we settle into the peaceful, festive part of the celebration. But for the men and women who...read more
The “Fire and Forget” formula of game development, which involves engineering a game for two years, putting it on the shelf, and then walking away from it, is rapidly becoming outdated. It makes better financial sense to build a game with the intent of returning to it, adding more, and extending its life for as long as possible. In that vein, here are three good tips for getting the most out of your game. 1. Tie a License to Your Game — By teaming...read more
Whenever you hear the acronym “WMD,” you probably already have a preconceived notion of what it stands for, and chances are good that notion recalls the 2003 war in Iraq. Slightly Mad, the game studio behind Need for Speed: Shift hopes that its new ideas about funding will make gamers think of something else when they hear the letters WMD”–namely, “World of Mass Development.” With game development becoming increasingly expensive,...read more
It’s finally here! Four years in the making, we’re proud to announce the release of our latest free video game book, Music Games Rock: Rhythm Gaming’s Greatest Hits of All Time. Downloadable free at www.MusicGamesRock.com, the book is a complete guide to the music and rhythm gaming genre’s past, present and future, and explains the meteoric rise and fall of games like Guitar Hero and Rock Band. Charting hundreds of the field’s biggest...read more