Posts Tagged "Licensing"

Breaking Into the Business – Pt. 1

Breaking Into the Business – Pt. 1

“How do you break into the video game business?” If I had a dollar for every time I heard that most oft asked question of game developers, let’s just say I’d be piloting a diamond-encrusted jetpack to the studio. It feels like ages ago when I sought the same answer. But it wasn’t until I bullied my way into my first paying gig that I realized there are countless ways to break in to the game industry. You just need to understand your options and...

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How Disney Changes Gaming’s Future

How Disney Changes Gaming’s Future

It is not surprising that Disney would buy Playdom or Tapulous. What is surprising is that very few of the big media companies are doing very much about the breathtaking disruption in media in general. Others should be following Disney’s lead, and fast. Here’s why. Media used to be analog, passive, boxed and sold for the purpose of amusement through channels that had limited shelf space (including television).  There was very little technology involved...

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Has Mobile Gaming Lost Its Way?

Has Mobile Gaming Lost Its Way?

Last week a friend and well-respected recruiter in the gaming industry asked me to send over an updated resume for his files. Immediately I received a reply which counseled me that, if I’m ever back out into the job market, I’d need to remove the mention of “mobile” from my CV and find suitable replacement terminology. “Use terms like ‘apps’, ‘casual games’ ‘DLC’ and ‘social’ wherever possible,” he recommended. Having been a fixture...

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The Future of Digital Distribution

The Future of Digital Distribution

The biggest names in the gaming industry explore where digital distribution, cloud computing and streaming multimedia have the potential to take video games, movies, music, TV and more. Plus, a look at how streaming multimedia and downloadable content (DLC) promise to change home entertainment forever. Features commentary from a litany of video game business experts and insiders including Atari founder Nolan Bushnell, Electronic Arts/Digital Chocolate founder Trip...

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Why it Pays to Self-Publish, Own Your IP

Why it Pays to Self-Publish, Own Your IP

I will make a case here for the importance and strategic value of companies publishing their own intellectual property (IP) on new digital platforms like the emerging app stores. In the old days, big companies could build strategic value by developing control over conventional channels of distribution. When you own the Golden Gate Bridge you can charge any kind of traffic to use your pipeline, but it loses value when everyone discovers how to fly. Browsing and...

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