Posts Tagged "Licensing"

How Sega Can Save Sonic, and Itself

How Sega Can Save Sonic, and Itself

The middle of October brought predictably beautiful fall foliage and a less predictable confession from Sega of America, which admitted that it might have oversaturated the games market with Sonic the Hedgehog releases. “We’ve probably been guilty of bringing too many Sonic games to market too quickly,” Alan Pritchard, the head of Sega’s U.S. sales and marketing team, told Joystiq. “If you look at all of the Sonic releases over the...

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Why the Japanese Game Industry is Dying

Why the Japanese Game Industry is Dying

News stories about the inexorable decline of Japan’s games industry are always hot. They pop up every week. It’s the End. Japan is Doomed. Even Capcom’s head of production, Keiji Inafune, says that Japanese-produced video games are in big trouble. Pretty heavy stuff to come from the mouth of one of Japan’s most respected game developers. The supposed slow death of Japan’s game industry is particularly fascinating to twenty- and-...

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Too Many Sequels: Are They Killing Gaming?

Too Many Sequels: Are They Killing Gaming?

Are too many sequels killing the video game business? It’s a salient question to ask, considering that virtually every new major gaming release this holiday season is a sequel, spin-off or series remake. Rather than simply dismiss the issue and say that there’s no merit to improving upon blockbuster games franchises (hey, if it’s not broke…), we present a thorough taxonomy of the debate in recent CNN article Are Too Many Sequels Killing...

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The State of Modern Music Games

The State of Modern Music Games

It’s no secret that sales of music video games hardware have been on the decline for several years (although industry executives claim that sales of software and digital song downloads are actually on the rise). Naturally, this presents a challenge for the makers of popular franchises like Guitar Hero and Rock Band, even as presents opportunities for a wave of newcomers from Def Jam Rapstar to Linkin Park Revenge. Rather than stick with the previous excuse...

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Do Celeb Endorsements Really Sell Games?

Do Celeb Endorsements Really Sell Games?

If you’ve ever watched Spike TV’s Video Game Awards show, you probably have a few things to say about the event, including “what’s with all these celebrities?” It can be jarring to see actors, singers, and rappers give the thumbs-up to whatever’s hot in the realm of video games. Their promotions are usually accompanied by desperate, squealing attempts to gain gamer cred. “I love Mario! Like, jumping on the axe and fighting...

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