By Nadia Oxford on Nov 4, 2011 in Business, Kinect, Microsoft
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Microsoft’s Kinect has made a very decent showing at retail since its initial release in November 2011. As of March 2011, Microsoft has shipped 10 million Kinect units, and 8 million of those flew off the shelves within the first two months of the peripheral’s retail debut.
Good stuff, but Microsoft thinks big, and it would like to see the Kinect’s influence touch every Xbox 360 owner on the planet. That probably won’t happen, at least not...
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By Scott Steinberg on Sep 26, 2011 in Apple, Business, Casual Games
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It’s finally here!
Four years in the making, we’re proud to announce the release of our latest free video game book, Music Games Rock: Rhythm Gaming’s Greatest Hits of All Time. Downloadable free at www.MusicGamesRock.com, the book is a complete guide to the music and rhythm gaming genre’s past, present and future, and explains the meteoric rise and fall of games like Guitar Hero and Rock Band. Charting hundreds of the field’s biggest...
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By Nadia Oxford on Jul 8, 2011 in Game Design, Kinect, Motion Controls
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When Nintendo conceived the Wii, maybe it expected that fifty percent of our games or better would utilize shaking and waving within a mere couple of years. Needless to say, that hasn’t been the case. The reality has left gamers split, with casual audiences adopting motion control and traditionalists sticking to their keyboards, mice, and controllers.
Ken Levine, the creative director of Irrational Games, believes that maybe things ought to stay that...
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By Nadia Oxford on Jul 2, 2011 in Business, Kinect, Motion Controls
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E3 is about noise, excitement, celebrity appearances and previews, but when the worst of the clamor has passed us by, we can reflect on E3 and try out a bit of divination, too.
Leigh Alexander put together a meaty E3 write-up on Gamasutra, and one point she made is particularly interesting: Core game developers seem to realize that it’s more important than ever to let their audience know, “Hey, we’re here, and we’re ready to entertain...
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By Nadia Oxford on Jun 6, 2011 in Kinect, Marketing, Microsoft
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Hurry, hurry. Pick your horse and throw down your bets: It’s time to predict if E3 2011 will belong to Nintendo, Sony, or Microsoft!
“Why does someone have to win?” asks “dudester” from the VideoGamer.com forums.
“So the eternal fanboy war will rage on,” answers “Bloodstorm.”
First, we need to look at what each company will have to offer. At this point, everything on Microsoft’s plate is vague and...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.