By Nadia Oxford on Mar 7, 2011 in Business, Culture, Journalism
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There’s an old saying about how there’s no such thing as bad publicity. That largely depends on the person who’s being dragged into the spotlight: Nobody wants their face plastered on the 6 o’clock news because they were caught on camera being mean to a puppy. Regardless, the surface message is clear: If people are chattering about your goods and services in any capacity, that is preferable to them turning away and busying themselves with...
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By Nadia Oxford on Feb 28, 2011 in Business, iPhone and iPad, Journalism
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Gaming isn’t a cheap pastime. Well, to clarify, video games aren’t cheap. “Gaming” is a pretty broad activity that can be conducted with a tree branch and some imagination. But as for the type of gaming that can only be done when we pay the price of admission to Club Mario, that takes some dosh.
Sometimes we can’t help but look at the industry and wonder, “Has it always been this way?” Nintendo’s asking price of $250...
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By Nadia Oxford on Feb 22, 2011 in Culture, Journalism, Storytelling
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Oh, video games. They just want to show us a good time, but lately, they can’t seem to help but upset the apple cart.
Typically, any controversy relating to video games pits the mainstream media against gamers. But the most recent disturbance has actually erected a partition between brothers and sisters at (virtual) arms. Not long ago, we were united in our cause to tell off Fox News for stripping Bulletstorm of all context and using it to deepen the fears of...
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By Nadia Oxford on Feb 21, 2011 in Business, Game Design, Journalism
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The end of a once-hot franchise like Guitar Hero is disappointing for gamers, but it’s downright unnerving for other developers in the industry. Even employees in competing companies know one another, and an upheaval of any magnitude spreads shockwaves for miles. It’s an emotionally taxing time: Employees at surviving companies mourn for their friends’ job loss. Subsequent worries are more self-centered but perfectly understandable: “Are we...
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By Nadia Oxford on Feb 16, 2011 in Business, Journalism, Storytelling
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Everybody who plays video games on a regular basis has been informed at least once–usually by the media–that they indulge in a pastime that glorifies violence and automatically makes them more aggressive than the average non-gamer. This revelation usually confuses said gamers, most of whom have never fought in a war, never hope to see a war, and don’t even like needles.
So when Fox News published an editorial about Bulletstorm that was seeded with...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.