Redbox and Video Games: Will it Work?
If you want to rent a video game, you have a couple of options. You can try and hunt for a Blockbuster Video store, but given the chain’s massive troubles, you’re likelier to flush a unicorn from the city dump. You can use a mail-rental service like GameFly, but that won’t suit you if you’re in the middle of some chores and are suddenly bitten by the impulse bug. Redbox, the distinctive DVD rental kiosk that stands tall at grocery stores and...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.