Posts Tagged "Game Development"

Western Studios and Nintendo: Good Match?

Western Studios and Nintendo: Good Match?

At a recent investors Q&A, Nintendo president Satoru Iwata revealed that the company will be soliciting the aid of western game developers for future installments of some of its core titles, not unlike Retro’s past involvement with Metroid Prime and Donkey Kong Country Returns. Coming soon: Super Mario FPS. Kidding. Even so, Iwata believes that a game’s graphical style can project a certain image, and attract or drive away audiences accordingly,...

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Is There Life Left in Rock Band?

Is There Life Left in Rock Band?

Is the instrument-based music and rhythm game genre dead and stone-cold stiff? “Yes!” cries the Internet collective. “No!” says Harmonix, who recently revealed that although there would be no Rock Band 4 in 2011, the series had generated 100 million song downloads, and still attracts one million online shoppers to play and buy downloadable songs each month. Though Activision put down the Guitar Hero franchise for a long nap last fall,...

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Will Android Games Ever Top Apple Apps?

Will Android Games Ever Top Apple Apps?

When the Internet talks about mobile gaming versus handheld gaming (and ho-boy, there has been a lot of that kind of talk lately), the Nintendo DS, 3DS, and Sony PSP are studied as distinct soldiers fighting a heated battle in their own ways. Any mention of Google’s Android game market, however, tends to be stapled onto discussions about the iPhone App Store. A good example of this kind of “Oh, and” can be observed on this IndustryGamers report...

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Fewer and Bigger Brands: A Good Strategy?

Fewer and Bigger Brands: A Good Strategy?

Given the rising costs associated with video game development and distribution, it wasn’t a big surprise when EA announced in 2010 that it was aiming to focus on making fewer titles from bigger franchises as a means of saving money. Flash forward to 2011. EA confirmed that its “fewer, bigger” strategy is serving it well. Big-name games like Bulletstorm, Crysis 2 and the upcoming Battlefield 3 have the publisher off to a good start retail-wise. EA...

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Video Game Marketing: Creating Game Trailers

Video Game Marketing: Creating Game Trailers

Hyping up a video game via marketing is a slow, steady process. First comes the announcement, then comes the trailer, followed by dozens of supporting advertising and promotional activities. For any game in development though, that first trailer is a crucial showcase for your marketing efforts: It’s where viewers get their first real idea of how a video game moves, works, and aims to engage the player. A good trailer can also stoke excitement for a game if...

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