If a developer makes a game and nobody plays it, does it exist? Sure, but if a developer makes a game for commercial reasons and he or she doesn’t spend enough time or effort marketing it, that game will probably just melt into mist and leave behind a poorer studio. That goes double for a game that’s meant to be sold during the busy holiday season. Happily, we live in such a connected world that effectively marketing a game at any time of the year need...read more
Posts Tagged "Downloadable Content (DLC)"
It might be hard to think of the digital realm as cutthroat territory, but believe it or not, online game stores are constantly battling one another for your space dollars. The market is a pretty interesting place at this current time: it’s a bustling jumble of services that includes veterans and dozens of newcomers that are trying to get in on a good thing. Some digital distribution portals offer access to exclusive titles, or are convenient to use thanks to...read more
Nintendo is a very reserved company; it doesn’t talk much about its feelings. Nevertheless, there’s little doubt President Satoru Iwata has loosened his collar and let loose a sigh of uneasy relief since sales of the Nintendo 3DS picked up over summer’s end. The Nintendo 3DS continues to do well at retail, and will probably remain solid through the holiday season thanks in part to the gradual arrival of must-have games like Star Fox 64 3D, Mario...read more
Once upon a time, pre-order bonuses for video games were a fun way to score a little something on release day, thus amping up the buyer’s excitement over the game by a small but delicious notch. While some companies have a legacy of distributing classy pre-order stuff, most tactile bonus material involved keychains, or oversized shirts that were perfect for schlepping around the house in. Downloadable content (DLC) has helped elevate pre-order bonuses from an...read more
If you’re primarily a PC gamer, you probably visit Steam for all your game needs. Steam is nearly ten years old, which has given the distribution platform a decent chunk of time to worm its way into the hearts and muscle memory of its users. Though Steam won’t release its numbers, its rival distributor, Impulse, estimated back in 2009 that Steam owns 70% of the digital distribution market. It’s hard to conceive of switching to another distributor...read more