Posts Tagged "Distribution"

Game Developer, Tester Jobs: Get Hired

By on Mar 21, 2011 in Business, Console, Culture 2

Game Developer, Tester Jobs: Get Hired

Breaking into the world of video game tester jobs and earning an official game tester salary or getting a full-time job as a game developer (artist, programmer, audio/sound engineer, etc.) doesn’t require fancy degrees, insider knowledge or a well-connected ex-roommate. Better still, anyone can do it right from home and get started overnight. But it’s not necessarily easy. Leading game companies receive thousands of queries from eager job seekers hoping...

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Video Game Ads: Creating Solid Commercials

By on Mar 17, 2011 in Business, Distribution, Marketing 2

Video Game Ads: Creating Solid Commercials

Both monster video game franchises Halo and Call of Duty have utilized live-action commercials to promote their brands to a hardcore customer base that is more concerned with how these games utilize graphics hardware than watching actors ham it up on primetime TV. So where does this fit with each series’ marketing plan?  Is it a creative divergence meant to engage and entertain the audience, or is it a blatant deception to ensure that sales don’t suffer...

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Mobile Gaming’s Future: Not Mobile Games

By on Feb 2, 2011 in Digital Distribution, Disruptive Tech, Distribution 1

Mobile Gaming’s Future: Not Mobile Games

I’ve seen the future of mobile gaming and I’m sorry to say that it has nothing to do with mobile games. Oh sure, while mobile video games will always have a place in the mobile gaming world, they will not be the primary revenue driver. Not by a long shot. In fact, in the not-too-distant future the primary revenue drivers in mobile gaming will actually be console, online, and PC games. Not console, online and PC games repurposed and redeveloped for mobile...

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