Posts Tagged "Disruptive Tech"

Video Game Marketing and PR: The Ultimate Guide

Video Game Marketing and PR: The Ultimate Guide

Pop quiz: What’s the biggest challenge that video game developers and publishers face today? Congratulations – if you said “discovery,” give yourself a pat on the back. With hundreds of free to play games, digital downloads, online offerings, social network titles and smartphone apps flooding virtual aisles each week, suddenly, it isn’t just about creating great games anymore. Given infinite selection, growing audience fragmentation across platforms...

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Digital Distribution: Downloads Take Over

Digital Distribution: Downloads Take Over

Digital distribution’s popularity is building at an impressive rate, but we still don’t associate it with mainstream game distribution. When we think of digital downloads, we think of game patches from the Big Guys, or an indie project from the Little Guys. The meatiest game fare is still found on the shelves of GameStop. But EA recently made a statement that could herald irrevocable changes for game retail. In an interview published by Gamasutra on...

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Developers vs. Publishers: Who Wins?

Developers vs. Publishers: Who Wins?

In the latest episode of Game Theory with Scott Steinberg, entitled “Video Game Developers vs. Publishers: Who Wins?” we take a closer look at the state of the modern games industry. Exploring the shifting balance of power following in the wake of new business models, gaming devices and online technologies, the new documentary film also examines whether there’s a place for independent developers in today’s increasingly cutthroat business world. In...

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Mobile Gaming’s Future: Not Mobile Games

Mobile Gaming’s Future: Not Mobile Games

I’ve seen the future of mobile gaming and I’m sorry to say that it has nothing to do with mobile games. Oh sure, while mobile video games will always have a place in the mobile gaming world, they will not be the primary revenue driver. Not by a long shot. In fact, in the not-too-distant future the primary revenue drivers in mobile gaming will actually be console, online, and PC games. Not console, online and PC games repurposed and redeveloped for mobile...

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Amazon.com Will Rule the Game Industry

Amazon.com Will Rule the Game Industry

Amazon.com wants to rule the video game universe. And guess what? It will, possibly even sooner than anyone expects. The company actually told me so a few weeks back when I spoke to two of many Amazonians charged with rebuilding their games business into the industry Gigantor.  The message was, “We already do pretty well, but we wouldn’t do this if it was only going to be a several-hundred-million dollar business. We know there’s a multi-billion dollar...

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