There isn’t a foolproof way to woo the mainstream public into adopting a new technology that’s still a little shaky on its newborn legs. There’s one way to give that technology a decent chance, though: Get Wal-Mart to utilize it. Wal-Mart has signed an agreement with Gaikai to provide streaming services for its GameCenter website. “Over the next 12 months, when people see a video game on TV and want to try it out, they can be sure the...
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The unveiling of the Wii U at E3 2011 confirmed a point that’s been illustrated since the home console industry was resurrected in the ’80s: Nintendo does its own thing. After all, Nintendo’s independence is what brought motion controls to living rooms across America–and spawned a “casual/core gamer” divide in its wake. Since other concerns mushroomed on top of the Wii’s success, including Nintendo’s hesitation to...
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If you’re a longtime fan of video games, then you’ve doubtlessly said, “Oh God, what is Nintendo doing?” at least once through your gaming career. When it comes to unveiling seemingly crazy ideas, Nintendo is king–and the company has surprised us once again with the introduction of the Wii U at E3 2011. Though Nintendo could have engineered an HD follow up to the Wii that snuggled into a safe crevice by implementing a traditional...
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No one can accuse GameStop of dragging its heels on adopting new digital and cloud video game distribution technology. Last March, after it acquired Spawn Labs and Impulse, GameStop chief executive Paul Raines said that the retail giant is moving closer and closer to becoming a “technology company.” It looks like the technology train is rolling on: During a quarterly investors conference call, GameStop announced it would be testing out Spawn Labs’...
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Another big video game publisher is prophesying huge profit losses for the fiscal year ending in March 2011, news that’s now on the same level as “the sun rose today.” This time, Square-Enix is in trouble. The company behind the Final Fantasy and Dragon Quest franchises projects a loss of ¥12 billion or $148.2 million USD for the previous fiscal year, a significant tumble from the fiscal year ending in March 2010. The worst of the 2008 recession...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.