Posts Tagged "Casual Games"

Marketing Social Games, Casual Gaming Hits

Marketing Social Games, Casual Gaming Hits

We’ve all heard the horror stories: Conversion rates on game purchases are shrinking; cash advances are dwindling; and social networks (e.g. Facebook) and online portals are fast-flooding with countless look-alike offerings from an increasingly overcrowded pool of international developers. But cheer up. Despite the doom and gloom permeating the industry, even those swift to label traditional games “dead” will quickly confirm: There’s always room...

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Social Games: Too Many Imitators?

Social Games: Too Many Imitators?

There is a significant divide between core video game players and social gamers. Though the latter doesn’t pay much attention to the former, core gamers tend to regard social games with scorn. One reason can be narrowed down to a mild case of xenophobia. Our unfortunate human nature causes us to bristle when we believe someone is intruding on our territory and changing the landscape in ways we don’t regard for the better. Some core gamers also feel that...

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Social Games vs. PSN, Xbox Live Arcade

Social Games vs. PSN, Xbox Live Arcade

If you’re a core gamer who’s a bit nervous about the possibility of Zynga’s social offerings encroaching on Xbox Live Arcade’s territory, fear not. Brian Reynolds, Zynga’s chief game designer, says that’s probably not happening any time soon. Xbox Live Arcade (and presumably its counterpart, the PlayStation Network) is just “too small” for Zynga’s needs. “We’re after a lot of demographic,”...

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Are Small Budget Games a Dying Breed?

Are Small Budget Games a Dying Breed?

According to Logan Booker, the media liaison for the Aussie game studio Firemint, the iPhone game Real Racing 2 cost over $2 million USD to develop over a period of 18 months. To which the immediate response can only be, “Well, for a while there, the iPhone was looking like a great place for indie studios to get their start with low-budget games.” Are things as bad as all that, though? Is the low budget game about to lay down and die? Firemint is the...

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Gaming’s Dilemma: Expand or Die

Gaming’s Dilemma: Expand or Die

The cost of making video games is continuously rising (or, you might say the cost of making video games is increasingly increasing). That’s to be expected. After all, game hardware is becoming more complicated, so it stands to reason that taking advantage of that hardware costs a fair bit of cash. But there comes a small problem with rising development costs: The people who buy high-budget blockbuster titles, the “core gamers,” are a stagnating...

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