By Nadia Oxford on Feb 4, 2012 in Business, Downloadable Content (DLC), Game Design
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If a developer makes a game and nobody plays it, does it exist? Sure, but if a developer makes a game for commercial reasons and he or she doesn’t spend enough time or effort marketing it, that game will probably just melt into mist and leave behind a poorer studio. That goes double for a game that’s meant to be sold during the busy holiday season.
Happily, we live in such a connected world that effectively marketing a game at any time of the year need...
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By Nadia Oxford on Feb 4, 2012 in Business, Publishing, Retail
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Piracy is a problem: the buccaneers tend to throw their dead parrots and used-up hat feathers overboard, and it makes a terrible mess. In all seriousness though, digital piracy has been a hot topic since the earliest days of the floppy disc and magnetic tape. Copying a game or a program is much easier than nicking a physical object from a store, and usually carries less consequence than getting collared in the middle of Wal-Mart with a pocket full of PlayStation...
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By Nadia Oxford on Feb 1, 2012 in Business, Culture, Publishing
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Last year, an observant little girl named Riley asked a question to millions of YouTube viewers: why is toy marketing gender-segregated? Specifically, why is it that boys are “expected” to buy superheroes in an assortment of colors, while girls are “expected” to buy dolls packaged in pink? Riley’s YouTube rant has since sparked a great deal of conversation across newspapers and blogs regarding the methods that toy manufacturers use to...
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By Nadia Oxford on Dec 30, 2011 in Business, Game Development, Publishing
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With 2012 coming up fast, many of us are wishing and hoping for a fruitful, healthy year, preferably free of Mayan-predicted doomsdays. Conversely, in our darker moods, we think about ways in which the new year might be a soul-sucking series of struggles.
2012 is going to be a tense time for video game developers, too. The past couple of years have been volatile for the industry, and 2012 will prove no less challenging for the business thanks to some specific...
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By Nadia Oxford on Dec 19, 2011 in Business, Video Games
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The video game industry is bouncing along with a level of vigor it hasn’t seen since the day the business was born. It is, however, human nature to look at a healthy animal and wonder about the possibilities of plague and death. So we talk a great deal about the Video Game Industry Crash of ’83 (Or Thereabouts), and wonder if it can happen again.
In fact, some of us insist it will happen again, and when you take a quick glance at the industry as it...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.