Interactive Ads to Appear with Kinect
During the Electronic Entertainment Expo (E3), one of the games that was demonstrated with the Kinect motion control system was the racing game Forza. The hands-free Kinect allowed players to examine the virtual cars they were driving, get a look at features and peek inside at the interior. But more interesting still in our opinion is the fact that one car manufacturer is already looking at using that technology to get people to examine its real-world vehicles,...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.