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The definitive guide to mastering the essentials behind making, marketing and promoting product to the world’s most exciting entertainment business – the $60 billion computer and videogame industry – is here. Includes in-depth how to articles, expert advice, hands-on feedback, proven tips and CEO-level insight. Learn how to top the charts, make headlines, improve review scores, inspire millions of fans, enhance job performance and more.

Foreword by Electronic Arts founder Trip Hawkins

“Don’t even think about getting involved with the industry without reading this first.”
- Chris Kramer, Sr. Director of Communications, Capcom USA

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GET PAID TO PLAY!

A volume so priceless it was 30 years in the making, the first book to offer everything you need to go from rags to riches in the fabulous, star-studded videogame industry is here — are you ready to nail the ultimate high score? From making your own hit game to rocketing up the corporate ranks or turning pro, all the secrets lie inside!

A Must-Read for Anyone Seeking a Career in Game:

ART * DESIGN * PROGRAMMING * DEVELOPMENT * ANIMATION * MANAGEMENT * PUBLIC RELATIONS * AUDIO * MARKETING * PUBLISHING * JOURNALISM * TESTING * SALES

Learn How to  Hit the Jackpot From Industry Legends Including:

SHIGERU MIYAMOTO * SID MEIER * WILL WRIGHT * JOHN ROMERO * SCOTT MILLER * LORD BRITISH * ED BOON * TRIP HAWKINS * TED PRICE * AL LOWE * CHRIS TAYLOR * LORNE LANNING * BRUNO BONNELL * TOMONOBU ITAGAKI

Foreword by Atari founder Nolan Bushnell

“A must-read… The first book on the video game business that’s both insightful and entertaining!”
- Ed Zobrist, President, Sierra Online

“Shows you how to make all your dreams come true … and make serious money doing it!”
- Brian Fargo, Founder, Interplay and InXile Entertainment

“A home run… touches on all the bases necessary for creating a winning strategy for success in the videogame field.”
- Bill Gardner, President and CEO, Eidos

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WRITE LIKE A PRO

Fitting neatly between The AP Stylebook and Wired Style, and formally endorsed by Games Press, the ultimate resource for game journalists, The Videogame Style Guide and Reference Manual is the first volume to definitively catalogue the breathtaking multibillion-dollar game industry from A to Z. Includes official International Game Journalists Association (IGJA) rules for grammar, spelling, usage, capitalization and abbreviations, plus proven tips and guidelines for producing polished, professional prose about the world’s most exciting entertainment biz. Exploring the field from yesterday’s humble origins to tomorrow’s hottest trends, biggest names and brightest stars, The Videogame Style Guide and Reference Manual contains all the tools you need to realize a distinguished career in game journalism, or go from enthusiast to editor today!

Features:

  • CLEAR RULES FOR USAGE AND STANDARDS
  • HUNDREDS OF IN-DEPTH ENTRIES
  • NOTABLE NAMES, GAMES AND COMPANIES
  • COMPLETE GUIDE TO GAME CRITICISM
  • HISTORICAL TIMELINES

An essential read for game journalists of any level.
James Brightman, Editor-in-Chief, IndustryGamers.com

Long overdue and most welcome – well worth the price of admission.
Bill Kunkel Co-Creator, Electronic Games

An excellent resource that provides much-needed clarity.
Scott Alexander Senior Editor, Playboy Magazine

A roadmap to help create a consistent style for those wanting to take the next step in their careers.
Brian Crecente Editor, Kotaku

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Purchase Paperback at LULU.COM | AMAZON.COM | BARNES & NOBLE

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Learn to:

  • TOP THE CHARTS •
  • MAKE HEADLINES
  • IMPROVE REVIEW SCORES
  • INSPIRE MILLIONS OF FANS

ENHANCE JOB PERFORMANCE

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