Posts by tracyp

Video Game Ads: Creating Solid Commercials

Video Game Ads: Creating Solid Commercials

Both monster video game franchises Halo and Call of Duty have utilized live-action commercials to promote their brands to a hardcore customer base that is more concerned with how these games utilize graphics hardware than watching actors ham it up on primetime TV. So where does this fit with each series’ marketing plan?  Is it a creative divergence meant to engage and entertain the audience, or is it a blatant deception to ensure that sales don’t suffer...

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