Posts by tomohle

PR Tips: Pitching Video Game Journalists

PR Tips: Pitching Video Game Journalists

Pitching a journalist may seem like a daunting task, even for seasoned public relations (PR) professionals. However, it’s an essential skill to learn. While press releases may be a vital weapon in a PR rep’s arsenal, they’re ultimately a rather passive way to secure media coverage, since you’re really just carpet-bombing media with a subject you hope that they’ll find interesting. To really improve chances of securing coverage for your...

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Why Blacklisting Reporters Always Backfires

Why Blacklisting Reporters Always Backfires

Frustration is a natural byproduct of modern life — for a lot of us, human existence in the 21st century is just an endless, stressful race to the top, and we’re bound to slip over the edge into complete insanity once in a while. One of the first lessons we learn in business, though, is to not let one’s emotions take control; frustrated as you may be, you should be taking time to think about the long-term implications of any outburst. “Will this come...

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PR and Journalism: An Uneasy Marriage

PR and Journalism: An Uneasy Marriage

“I was reviewing a big, anticipated game in a well-known, successful franchise from a top-tier publisher. It’d gotten plenty of slobbery preview coverage from ours and other outlets in the months previous, but the final game was inescapably mediocre. So I gave it the score it deserved.” This sample quote – provided by an actual reporter – defines just about any day for a gaming journalist on staff at a major publication, or so I’d imagine....

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Doctored Screens – We Call ‘Bullshot’

Doctored Screens – We Call ‘Bullshot’

bullshot: n. A screenshot fabricated by a company to misrepresent the graphics of a game; a combination of the words bullsh*t and screenshot. The above definition comes courtesy of the Urban Dictionary. It seems Penny Arcade coined the phrase, but the actual practice of “creating” screenshots has been around for ages; it’s simply become more prevalent in recent years, as the visual quality of games has increased alongside consumer expectations. If you...

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