Win-Win: The New Way to Get Paid
In July 2008, I released my game Trism at the launch of the App Store, charged five bucks a pop, and made a mint. Five bucks seemed like a relative bargain compared to the cost of the average Nintendo DS or Sony PSP game, but oh, how times have changed. After the App Store was open for a while, the gloves started to come off, and game developers tried seeing how far they could shave down their price points, with 2009 the year of the 99 cent app. Developers...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.